Tag Archives: iGaming

Is your iGaming offer really different from your competitors?

What strategies should bookmakers and iGaming operators adopt to create a unique brand? BtoBet Chairman Alessandro Fried has released a white paper report on leaving a lasting impression. For insight on strategies to adopt to help your brand stand out, download the full document here.

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Mikael Hansson – Enteractive – Staying responsible when acquiring & retaining players

Mikael Hansson, CEO of Enteractive, on why a technological solution isn’t the only route for operators to take when implementing socially responsible tools in today’s iGaming/betting climate ____________ Social responsibility has found itself in the spotlight in recent times with several high-profile cases featuring companies who’ve been found to have overstepped the mark in complying with strict regulations. With operators …

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Oulala secures Safaribet Kenya deal to continue network expansion

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Daily Fantasy Sports (DFS) B2B provider Oulala has continued its network expansion by striking a two year deal with Safaribet Kenya. Under the terms of the deal Oulala’s Iframe and then API will be involved in the integration, with an official launch scheduled early next year. Valery Bollier, Chief Executive Officer at Oulala, said:  “We are very pleased that Safaribet …

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Better Collective’s acquisition led expansion continues with Romanian deal

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Better Collective has continued its expansion into regulated markets, after obtaining a Romanian affiliate licence and acquiring the PariuriX brand. The developer of digital platforms for bookmaker information, iGaming communities, and betting tips, will now enter the newly regulated Southeastern European country, following recent similar examples of Pull Media in France, Germany’s WettPortal.com and CasinoLounge.co.uk in the United Kingdom. Michal …

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Raketech announce shift towards responsible affiliate marketing

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Leading iGaming affiliate Raketech has announced the launch of a new brand identity, logo and website that will see the company place a firmer emphasis on being a responsible supplier. The rebrand delivers a fresh look for a company that has evolved from tech startup into award-winning affiliate since its formation in 2010. Raketech CEO Michael Holmberg said: “The Raketech …

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Oulala continues expansion with Marsbet deal

Marsbet - Copyright: efks / 123RF Stock Photo

Oulala has signed a deal which will see its football management game integrated into Marsbet’s iGaming platform. The daily fantasy sports provider has signed the first ever agreement between a licensed B2B skill game operator and an iGaming company, with Oulala providing its game across the Marsbet group. Benjamin Carlotti, Managing Director of Oulala, said:  “We warmly welcome Marsbet as …

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IGB affiliate expects a rise in delegate registrations for the Berlin Affiliate Conference

The information provider for the igaming affiliate market, iGB Affiliate is expecting a rise in delegate registrations for this year’s Berlin Affiliate Conference (BAC). The event will take place at the Messe Berlin between the first and fourth of November, is expecting to host 3,250 delegates, up from around 3,000 from last year. The conference will feature a full schedule of …

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GoWild continues expansion with opening of Malta subsidiary

GoWild - Copyright: jirsak / 123RF Stock Photo

GoWild has announced the opening of its Malta subsidiary in June this year. The new office will house a dedicated team who will purely focus on the company’s continued growth in the Nordic market. The office in Malta is GoWild’s second physical office, which, until now, had been exclusively based in Bucharest, Romania. The company cites the huge boost in business …

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London Baby Ice Breaker…Laurent Reysbosch – HiPay

Continuing SBC’s London Baby Ice Breaker series, Laurent Reysbosch Senior Vice President of iGaming at HiPay, details to readers what industry trends and agenda will dominate debate and discussion in 2017 A London Baby sponsor, HiPay are a global payment provider processing more than €2 billon annually across 150 countries and 220 payment type. The firm sets itself apart in the …

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Element Wave: Data-Driven Trends for iGaming sector in 2017

data - Copyright: solarseven / 123RF Stock Photo

Betting and gaming brands can look towards innovative uses of technology for huge rewards on mobile over the coming 12 months. Developments across automation, big data and real-time processing have left marketers with a level of flexibility and control like never before. Here, Element Wave looks ahead at how data-driven mobile trends will dominate the iGaming space in 2017. Automation Automation …

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