Tag Archives: iGame

Unibet confirms €59 million iGame acquisition

SBC News Unibet confirms €59 million iGame acquisition

Further news of amalgamation reaches the online gambling industry this August as European sports betting operator Unibet Plc today confirmed its agreement to acquire Malta based operator iGame Holding Plc.  Issuing a corporate statement detailing its intent, Unibet has placed a sum of €59 million (£41 million) cash for the complete acquisition of iGame services and its subsidiaries portfolio (http://igamegroup.com/#products) …

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Maxymiser aims for enhanced cross-channel experience with new API update

SBC News Maxymiser aims for enhanced cross-channel experience with new API update

Digital marketing insights and data specialists Maxymiser, customer experience optimisation team has announced major developments to its optimisation suite with its latest API update – Campaign Design API – which includes a well-structured framework allowing developers to build complex test scenarios in a faster and more efficient manner and extend on the industry-leading platform for testing and personalization Maxymiser a popular …

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iGame announces casino content partnership with NYX Gaming

SBC News iGame announces casino content partnership with NYX Gaming

Malta based European igaming operator  iGame has announced an exclusive content partnership with NYX Gaming Group,the agreement between the two parties will provide iGames with a extented gaming titles through the NYX platform. Following this week’s launch with NYX OGS, iGame will be able to offer leading casino titles from Nextgen Gaming, ELK studios, Amaya, iGaming2go, Thunderkick and many more, …

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Tim Axon Maxymiser – iGame Case Study – The Game Changer

Tim Axon EMEA Head of Gaming at Maxymiser, explains how multivariate testing across the conversion funnel has aided European igaming client iGame Group to achieve optimal customer conversion and enhanced player engagement. With European igaming markets becoming more competitive and ultimately saturated, Tim Axon and iGame Group outline why it is crucial for operators to deploy consumer focused optimisation strategies …

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Microgaming launch MPN Poker Tour

SBC News Microgaming launch MPN Poker Tour

Microgaming’s MPN have announced the launch of the MPN Poker Tour (MPNPT), which will debut in London this spring. During the inaugural year, the MPNPT will visit several locations across Europe, including London, Malta and Tallinn. Each venue will deliver a fun and friendly poker festival with an emphasis on building a community among MPN players and operators. Every festival …

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