Providing content for the biggest sports events is the easy bit, but the challenge for Superfeed is to deliver the same level of coverage across the board – and “make more events matter” to the player, said Spotlight Sports Group Head of Digital Will Fyler. SBC News caught up with Fyler to reflect on the first three months for the …
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Mazza: Betting sponsorships are still relevant no matter what the restrictions are
The start of the 2020/2021 European football season, will see a drastic altering in the relationship between football clubs and betting operators. Once recognised as the leading marketing channel for targeting betting audiences and amplifying brand exposure, in the era of ‘responsible gaming’, European operators have had to rethink their sponsorship strategies under heightened regulatory scrutiny. Speaking on the ‘Future …
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