Tag Archives: ICE

Lee Willows, ESG Gaming: “Managing the narrative” to prevent gambling harm

SBC News Lee Willows, ESG Gaming: “Managing the narrative” to prevent gambling harm

Through the lens of his personal experiences of gambling addiction, Lee Willows, Founder & Executive Chair of ESG Gaming – a non-profit social responsibility, sustainability and harm minimisation group – discussed consumer protection, player integrity and safeguarding. At a session in the Esports Betting Conference during ICE London 2024, Willows expressed how he used this knowledge of gambling harms to …

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Betby to showcase new sportsbook AI tools at ICE London

SBC News Betby to showcase new sportsbook AI tools at ICE London

Betby will be unveiling a portfolio of AI-based tools at ICE London, from 6-8 February. The supplier has emphasised that these products will allow for a more efficient and effective management of sportsbooks. Eva Berkova, Chief Operating Officer of Betby, stated: “We’re delighted to be attending and showcasing our ground-breaking technology in what is the industry’s most anticipated expo. Last …

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MY ICE: Andreas Hartmann of Vaix

SBC News MY ICE: Andreas Hartmann of Vaix

Andreas Hartmann, Co-Founder and CEO of Vaix, a Sportradar company, shares his plans for next week’s ICE event at ExCeL London.  What trends are you anticipating seeing at the event?  I’m expecting to see a big focus on both in-play and micro betting. There’s tremendous potential for operators in these areas, particularly with the integration of AI-driven personalisation tech, which …

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Clarion Gaming puts London under review as host city of ICE expos 

SBC News Clarion Gaming puts London under review as host city of ICE expos 

Clarion Gaming has confirmed that the cities of London, Barcelona, Madrid and Paris will bid to become the host of its flagship ICE conference from 2025-to-2029.  The announcement sees Clarion Gaming undertake the biggest strategic review of ICE since the tradeshow’s enlargement in 2009, which saw it absorb the International Gaming Expo (IGE) and Amusement Trades Exhibition International (ATEI). The …

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My Ice: Xtremepush’s Robbie Sexton

Local economic contribution of street gaming on display at ICE London

Robbie Sexton, Director of Partnerships and Sports Betting and Gaming at Xtremepush, is attending this year’s ICE Totally Gaming conference in London (February 7 to 9). During a brief pre-event chat with SBC, he shared some of his key thoughts and expectations of the show. How do you prepare for an event as important as ICE? As a team, we …

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ITP expands ‘presence and influence’ as Ruairi Boyle becomes CCO

SBC News ITP expands ‘presence and influence’ as Ruairi Boyle becomes CCO

Inside The Pocket (ITP) has hired Ruairi Boyle as its new Chief Commercial Officer, who joins from Playtech where he worked at a similar senior commercial capacity.  In an attempt to extend its ‘presence and influence’ throughout the industry, the free-to-play (F2P) aggregation platform explained that the new hire will be responsible for managing ITP’s existing partners. These include Low6,  …

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OMEGA Systems: Creating a true omni-channel experience

SBC News OMEGA Systems: Creating a true omni-channel experience

The trend in the gambling industry in recent years of business increasingly shifting to online verticals is showing no signs of slowing, and for OMEGA Systems it has informed the core development of its product.  Taking time to discuss the company’s movements with SBC’s Joe Streeter, Editor of Payment Expert, at ICE London 2022 last month, OMEGA’s Chief Commercial Officer, …

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SIS launches esports live betting at ICE

SBC News SIS launches esports live betting at ICE

Multi-channel data services provider Sports Information Services (SIS) has expanded its reach into the esports market by launching its industry-first Competitive Gaming betting product tailored to esports sportsbooks. The product was showcased at this year’s ICE conference, which showed attendees a live broadcast of players competing against one another. The match was  moderated by a dedicated integrity referee, specifically trained …

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ICE Totally Gaming 2019

SBC News ICE Totally Gaming 2019

ICE is an award-winning international gaming exhibition and conference held in London. ICE is the annual launch pad for gaming innovation, with literally hundreds of new product launches over the three days. ICE provides a new way of learning at ICE VOX, offering solutions to key challenges from gaming visionaries. ICE is a unique gathering place for all the major …

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Yggdrasil plotting casino revamp with Sonya Blackjack

SBC News Yggdrasil plotting casino revamp with Sonya Blackjack

A reinvention of casino has been promised by Yggdrasil Gaming, as the game developer unveils its first ever table game ‘Sonya Blackjack’. Vowing that the product “will open extensive cross-selling possibilities for operators,” Sonya Blackjack features intuitive gameplay and a motion capture 3D dealer, with the aim of creating “the ultimate immersive playing environment”. The product allows operators full customisation, …

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