Marathonbet’s Head of Brand Marketing Dan Towse has warned that the use of influences as marketing tools is causing gaming brands to lose the trust of their audience, ahead of his appearance on the Advertising and Marketing Conference stream at ICE VOX. The Head of Brand for the gambling company compared influencers to world-class sports stars in regards to driving …
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Sports betting USA: American history and “deplorable” leagues
Sports betting within the USA is an issue that has been long debated, and will continue to be done so until the culmination of the ongoing Christie v NCAA case, and most likely well beyond. It was no surprise to see it debated in varying degrees at last weeks ICE London, with Dan Wallach, shareholder at Becker and Poliakoff, getting …
Read More »ICE London continuing free to attend seminars
A number of seminars designed to heighten learning opportunities are to be continue at next year’s ICE conference. The free to attend sessions are to continue to be made available to the international gaming community for the full duration of the ExCeL London held event. Available on the show floor in the south gallery of the centre, the workshops have …
Read More »ICE 2017 Competitions’ take centre stage from 7-9 February
Clarion Gaming the event organisers of ICE 2017 (7-9 February at London Excel), global gaming’s biggest industry conference have set up a number of ‘challenges’ for attending show delegates in order to maximise coverage of product, services and new technologies. Following the popularity of last year’s ‘Operator Challenge’ and ‘Game To Watch’ Competitions, Clarion Gaming returns the format, adding a …
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