Tag Archives: ICE VOX

Dan Towse: Marathonbet – Trust fading as brands turn to influencers

SBC News Dan Towse: Marathonbet - Trust fading as brands turn to influencers

Marathonbet’s Head of Brand Marketing Dan Towse has warned that the use of influences as marketing tools is causing gaming brands to lose the trust of their audience, ahead of his appearance on the Advertising and Marketing Conference stream at ICE VOX. The Head of Brand for the gambling company compared influencers to world-class sports stars in regards to driving …

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ICE London continuing free to attend seminars

Copyright: nexusplexus / 123RF Stock Photo

A number of seminars designed to heighten learning opportunities are to be continue at next year’s ICE conference. The free to attend sessions are to continue to be made available to the international gaming community for the full duration of the ExCeL London held event. Available on the show floor in the south gallery of the centre, the workshops have …

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ICE 2017 Competitions’ take centre stage from 7-9 February

SBC News ICE 2017 Competitions' take centre stage from 7-9 February

Clarion Gaming the event organisers of ICE 2017 (7-9 February at London Excel), global gaming’s biggest industry conference have set up a number of ‘challenges’ for attending show delegates in order to maximise coverage of product, services and new technologies. Following the popularity of last year’s ‘Operator Challenge’ and ‘Game To Watch’ Competitions, Clarion Gaming returns the format, adding a …

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