Tag Archives: ice hockey

NordicBet extends & expands Champions Hockey League sponsorship

SBC News NordicBet extends & expands Champions Hockey League sponsorship

Betsson AB sports betting subsidiary NordicBet has confirmed that it has extended its sponsorship of the Champions Hockey League (CHL), the pan-European ice hockey championship. Agreeing terms, NordicBet will be a key marketing partner of the CHL through to season 2019-20 season. NordicBet marketing informs that it has agreed on heighten coverage of its brand on CHL broadcasts. Furthermore, NordicBet …

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Belarusian Ice Hockey Association joins Sportradar FDS programme

SBC News Belarusian Ice Hockey Association joins Sportradar FDS programme

The Belarusian Ice Hockey Association (BIHA) has become the latest European sporting body to sign up to Sportradar’s Fraud Detection System (FDS). Sports data, analysis and insights provider Sportradar will now monitor BIHA syndicated matches for the Belarusian ExtraLiga and Ruslan Salei Cup for the next two seasons. Signing the agreement BIHA governance stated that it was pleased to gain …

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Canada sports betting lobby criticises NHL on Las Vegas franchise

SBC News Canada sports betting lobby criticises NHL on Las Vegas franchise

  Canada’s pro sports betting stakeholders have criticised the NHL (the governing body of US professional ice hockey), stating that its decision to allow a new franchise in Las Vegas was hypocritical.   The NHL’s governance has been one of the major roadblocks in allowing lawmakers to pass a single sports betting bill, on grounds of potential integrity impacts to …

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Svenska Spel renews sponsorship of Swedish Hockey League (SHL)

SBC News Svenska Spel renews sponsorship of Swedish Hockey League (SHL)

State run Swedish gambling operator Svenska Spel has confirmed that it has agreed a six year extension of its sponsorship of the Swedish Hockey League (SHL) with Hockey Allsvenskan.  The new sponsorship extension is valued at SEK 48 Million (£3.3 million), with additional bonuses attached dependent on league media coverage and fan attendance The sponsorship will see Svenska Spel promote its …

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Bettingexpert launches 15 new tipping competitions

SBC News Bettingexpert launches 15 new tipping competitions

Bettingexpert, the super affiliate tipping network with customers across 10 languages, has revamped its competition structure after reaching the milestone of 100,000 tips a month. While the Tipster of the Month competition still offers a £3,000 prize pool, bettingexpert has now started competitions for specific sports. The best football tipsters can now compete every month for a share of €3,000, …

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Sportradar to monitor ice hockey betting patterns for IIHF

SBC News Sportradar to monitor ice hockey betting patterns for IIHF

The International Ice Hockey Federation (IIHF) has announced a landmark three-year partnership with integrity specialist Sportradar. Under the partnership, Sportradar will monitor a total of three flagship tournaments per year from 2015 to 2017 and will deliver a total of 12 educational workshops, which will be targeted at participating players, officials, administrators and coaches. In a similar way that it …

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