Tag Archives: ICE 2015

Helen Walton – Gamevy – ICE recognition for the Gamevy focus

Just a few days after ICE 2016, SBC News spoke to Gamevy Founder and Marketing Director Helen Walton to discuss the company’s success in winning the ‘Game to Watch’ competition, with online gameshow ‘The Heist‘. Winning the competition marked an ICE double for the online game developer, who also won the inaugural PitchICE in 2015. Helen was understandably delighted with the …

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SBC to run Official ICE Sports Betting Tours again

ICE Totally Gaming has teamed up with Sports Betting Community (SBC) once again to provide two Official Sports Betting Tours of the exhibition floor during ICE Totally Gaming. The tours are designed to give delegates the opportunity to mix with key industry suppliers and to discover the latest products that will help their business thrive in a competitive market. The …

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Gamevy seals first gameshow partnership with Lottoland

ICE 2015 Start-up Launchpad winner Gamevy has announced that it has signed its first games partnership deal with European online lottery operator Lottoland. The games partnership will see Gamevy studios integrate its inventory of gameshow themed content with Lottolands existing games portfolio. Following six months of product development and the securing of significant investment, Gamevy management stated that it was …

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ICE 2015 Round the World Winner takes the campaign to Uzbekistan

It’s not often that you attend the world’s most international and largest gaming exhibition only to find out that you’ve won a free round the world trip, but that’s exactly what happened to Simon Beacham, Head of Electronic Gaming for Grosvenor Casinos / Rank Group at February’s ICE Totally Gaming event held at London’s ExCeL Centre. Simon, who won the golden …

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‘Outstanding’ ICE 2015 sets new records in customer satisfaction survey

The 2015 edition of ICE Totally Gaming has achieved an overall performance rating described as ‘outstanding’ by Fusion, the specialist exhibition research company. Using the Net Promoter Score (NPS) a universally adopted metric which measures the willingness of customers to recommend the brand, based on the experience of their last visit, ICE achieved an NPS of + 38 for visitors and …

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ICE 2015 attendance audited at record breaking 25,497

An independent audit undertaken by BPA has confirmed that attendance at ICE Totally Gaming 2015 fell just three short of 25,500.  The audited figure of 25,497 represented an 8% increase on  2014 and was 15% up on 2013, vindicating the decision to relocate to the purpose-built ExCeL Centre situated next to London’s financial and commercial district at Canary Wharf. ICE attendance audited at record …

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Helen Walton – Gamevy – Perfect Pitch!

Team SBC speaks with Gamevy Marketing Director Helen Walton after the company’s recent success in winning Pitch ICE and their journey as start-up targeting the igaming market Helen Walton is co-founder and marketing director of Gamevy. The online games developer was named winner of the inaugural Pitch ICE competition, produced by GamCrowd and Clarion Events. The employee-owned company was judged …

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Mark McGuinness – iGaming tech: Will wearable technology or virtual reality be the next big thing?

Having recently attending the ICE Show we were offered a glimpse into the future which is now to the likes of Microgaming’s Glass Betting products and various Oculus Rift Inspired Virtual Reality Slots and Casinos.  So what is all the fuss about?   According to leading technology research group Gartner, in two years’ time 50% of all mobile applications will …

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Warwick Bartlett on tax – The Only Way is Up

 Warwick Bartlett, CEO of Global Betting and Gaming Consultants, discusses how government’s approach taxation means that rates are more likely to go up than down. The most pleasing sight at ICE 2015 was to see some of the younger companies which two years ago took the smallest booths are now spending upward of £250,000 on impressive stands.  Such companies have …

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ICE breaks 25,000 milestone with 8% jump

Visitor figures for ICE 2015 have for the first time broken the 25,000 mark.  The interim figures, which are subject to a final independent audit, show that a total of 25,386 unique attendees made the journey to London’s ExCeL Centre, an 8% increase on 2014, and the sixth consecutive year of growth for what is the world’s biggest business-to–business gaming event. Clarion’s Portfolio Director Kate Chambers …

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