Championship football team Hull City AFC has announced a one-year extension to its existing sponsorship deal with online bookmaker SportPesa. The extension will now see SportPesa continue its principal partnership with The Tigers through to the 2019-20 season. The sports betting firm, who also feature on the shirts of Premier League club Everton, has been the Tigers main shirt sponsor since 2016. Adam …
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With the season almost upon us, this edition of SBC’s On The Ball places a key focus on the evolving landscape for football broadcasting. Looking at the gripping trailer for Manchester City’s Amazon, the continued expansion of Eleven Sports and a new deal for Euro 2020. A championship winning trailer In what can only be described as a gripping teaser …
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Sergio Aguero sank Leicester City in the latest round of Premier League fixtures, with four goals delighting fantasy managers who had the Argentina international installed as captain, and therefore earned double points. One such example is Piyush Choudhary, Chief Business Officer for Ballers Media Group, who saw the Manchester City frontman boost his 21 point haul to a very impressive …
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Football traders on Sporting Index have predicted that Chelsea will fall just short in their quest to set a record number of consecutive Premier League victories. The spread betting firm expects Antonio Conte’s side to take three points against both Crystal Palace and Bournemouth, but fail to beat Stoke City at Stamford Bridge on New Year’s Eve. The Blues would …
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Chelsea may have produced a more assured performance last time out at Hull, as the in-form Diego Costa and a re-jigged defensive formation helped them to a much needed 2-0 victory. However, it remains to be seen how many Spiffx punters will be convinced by the 2014/15 league champions. Two seasons ago, a surprisingly low 60.77% correctly backed Jose Mourinho’s …
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It has been revealed that SportPesa, a bookmaker based in Kenya, has signed a three year deal with Hull City to become the club’s new official shirt sponsor. The agreement is said to be the most lucrative in the Tigers’ history and it’s also a clear signal of intent from the bookmaker. Simon King, Commercial Manager at Hull City Tigers, …
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Having gained its UK Gambling Commission (UKGC) operator license, Isle of Man and Philippines-based online sportsbook 12BET has confirmed it has become the Official Betting Partner to Swansea City AFC for the 2016/2017 English Premier League season. The deal will see 12BET promoted throughout the Swansea City Liberty Stadium and the football clubs digital inventory. 12BET, have previously utilised football shirt sponsorship to …
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Spreadex’s Andy MacKenzie analyses how teams performed compared to their pre-season odds, and finds that it has been a miserable season on Merseyside. The Premier League may be done and dusted for another year – but how does the final table look when it comes to teams’ performances based on their pre-season betting odds? We all know that Chelsea ended …
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12Bet will be back on a Premier League team shirt this season after the Asian-facing bookmaker signed a deal to become Hull City’s new main sponsor. 12Bet CEO Rory Anderson explains how the deal came about and what value it gives to the firm in terms of international exposure. SBC: First up – Why Hull City? Anderson: There were …
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Operators unsure of how the latest changes to point of consumption licensing and taxation regimes in the UK will affect their ability to advertise are advised to get down to Stamford Bridge on 8 May for the latest news. Yesterday the government added to the uncertainty over the issue by announcing it was re-examining the existing gambling advertising controls via …
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