Ahead of his appearance at this week’s Betting on Sports Europe conference at Twickenham Stadium in London, BETEGY’s CEO Alex Kornilov spoke to SBC News about how horse racing can reach a new audience, the future of betting shops, and player engagement in the UK market. SBC: As an expert on player engagement, how would BETEGY define the core player …
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Technologies from Global Tote, a BetMakers company, have helped British racing’s World Pool expand to new racecourses across the UK. Praising its Quantum technologies and services, Global Tote revealed that World Pool has been rolled out to 17 race days across six racecourses in 2021. The BetMakers company also noted that in the last 12 months it has added a …
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SIS (Sports Information Services) has built upon its Latin American offering by inking a new exclusive partnership with Codere. Through the deal, SIS has agreed to broadcast the remaining 76 horse racing fixtures of the 2021 season from the Hipódromo de las Américas racetrack in Mexico City. Coverage will be made available to SIS customers across the world via its …
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William Morris, Head of International Horse Racing at SIS, discusses the importance of providing a diversified racing portfolio in today’s marketplace, before identifying a couple of international ‘race meets’ which now form a crucial part of the company’s content portfolio. SBC: First of all, how important is it to be able to offer a diverse racing portfolio in today’s marketplace? …
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The Betting and Gaming Council (BGC) has backed the proposal to delay the Grand National until after 12 April to allow betting shops to take advantage of the event. Under the government’s current roadmap out of the UK’s ongoing COVID-19 lockdown, betting shops are due to reopen on 12 April, whilst the iconic horse race will take place on 10 …
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The Betting and Gaming Council (BGC) insists that retail betting shops and casinos must be allowed to reopen when the UK begins to exit its most recent national lockdown. Over 44,000 people in the UK are employed in betting shops and casinos, and the BGC has argued that these businesses are prepared to support the post-lockdown economic recovery, and must …
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Soft2Bet will continue to strengthen its horse and greyhound racing offering through a new partnership with technology and software supplier Latrobet. By integrating Latrobet’s turnkey solution into its Rabona sportsbook, Soft2Bet clients will gain access to the supplier’s horse racing solution, which includes live racing streams, customised silks, extensive form information and odds as well as resulting services. “Recent months …
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Unibet has reached a ‘landmark’ in its support of horse racing since its UK launch, with two fixtures over the weekend set to mark the operator’s 1000th sponsorship. The online operator will reach the landmark number on Sunday 15 November, a day on which it sponsors both the Grade 1 Unibet Morgiana Hurdle at Punchestown as well as the Grade …
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JenningsBet, a UK gambling operator, has strengthened its US offering after agreeing a new partnership with XB Net. The independent operator, which has over 100 shops across the UK, now has access to XB Net’s live pictures, data and betting services across a network of over 50 North American tracks. As a result of the deal, JenningsBet will be able …
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Rachel Coulson, Head of Product Proposition at SIS, highlights how operators can adjust their online sportsbook offering to optimise engagement with both online and retail customers within the current climate. Retail has long been the cornerstone of the betting industry in many countries and for a significant proportion of bettors it is the place where they will always choose to …
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