Tag Archives: Health Lottery

Lebby Eyres: Human interest to lead Health Lottery’s revival

SBC News Lebby Eyres: Human interest to lead Health Lottery’s revival

Lebby Eyres, the new Chief Executive of Health Lottery, brands herself as a ‘story-teller who is unafraid to put tough social narratives at the forefront of reinvigorating Northern-&-Shell’s lottery business. A former long-standing chief editor of Richard Desmond’s media empire, the appointment of Eyres as CEO of the Health Lottery surprised industry observers. Yet, she backs her experience and credentials, …

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Oryx Gaming set to acquired by Breaking Data Corp in €7.5m deal

Copyright: kovaleff / 123RF Stock Photo

GIVEMESPORT owners Breaking Data Corp has revealed plans to make a strategic manoeuvre into the betting and gaming world, via the strategic acquisition of Oryx Gaming for €7.5m. Renaming the firm Bragg Gaming Group upon completion, ex-NetPlay TV Chief Financial Officer Akshay Kumar is set to be brought in to occupy a similar role, as Breaking Data plans to leverage …

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Health Lottery advert censured for ‘exaggerating the chances of winning a prize’

SBC News Health Lottery advert censured for 'exaggerating the chances of winning a prize'

The Advertising Standards Authority (ASA) has censured a TV advert by the Health Lottery for  ‘exaggerating the chances of winning a prize’. Twelve complainants had challenged whether the claim “You’ve a very good chance of winning” used in the TV advert misleadingly exaggerated the chances of winning the Health Lottery.  The ASA decided that this was the case. It said: “We …

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The Health Lottery re-launches acquisition channel with Income Access

SBC News The Health Lottery re-launches acquisition channel with Income Access

Northern & Shell UK lottery subsidiary The Health Lottery has announced that it has re-launched its affiliate marketing programme with igaming marketing and player acquisition specialist Income Access. The launch of the Health Lottery affiliate channel, will see the operator in-house acquisition team utilise Income Access’ tracking and reporting partnership platform. New and existing affiliates and marketing partners will be …

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