Lebby Eyres, the new Chief Executive of Health Lottery, brands herself as a ‘story-teller who is unafraid to put tough social narratives at the forefront of reinvigorating Northern-&-Shell’s lottery business. A former long-standing chief editor of Richard Desmond’s media empire, the appointment of Eyres as CEO of the Health Lottery surprised industry observers. Yet, she backs her experience and credentials, …
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Lebby Eyres takes the helm as CEO of Northern & Shell Health Lottery
Long-serving Northern & Shell editorial lead Lebby Eyres has been promoted to head the firm’s Health Lottery subsidiary as its new CEO. Eyres’ new remit as CEO of the Health Lottery will focus on the introduction of a new brand identity, as well as the launch of a new website for the operator, planned to launch in the summer. To …
Read More »ASA clears Health Lottery advert of social irresponsibility
The Advertising Standards Authority has cleared a Health Lottery ad, featuring a man finding a £1 coin down the back of his armchair, of any wrongdoing. Proceeding to enter a grocery store, the voice over goes on to state “Its George’s lucky day. Now you might think £1 won’t buy you much these days, a loaf of bread, a pint …
Read More »Oryx Gaming set to acquired by Breaking Data Corp in €7.5m deal
GIVEMESPORT owners Breaking Data Corp has revealed plans to make a strategic manoeuvre into the betting and gaming world, via the strategic acquisition of Oryx Gaming for €7.5m. Renaming the firm Bragg Gaming Group upon completion, ex-NetPlay TV Chief Financial Officer Akshay Kumar is set to be brought in to occupy a similar role, as Breaking Data plans to leverage …
Read More »Health Lottery advert censured for ‘exaggerating the chances of winning a prize’
The Advertising Standards Authority (ASA) has censured a TV advert by the Health Lottery for ‘exaggerating the chances of winning a prize’. Twelve complainants had challenged whether the claim “You’ve a very good chance of winning” used in the TV advert misleadingly exaggerated the chances of winning the Health Lottery. The ASA decided that this was the case. It said: “We …
Read More »The Health Lottery re-launches acquisition channel with Income Access
Northern & Shell UK lottery subsidiary The Health Lottery has announced that it has re-launched its affiliate marketing programme with igaming marketing and player acquisition specialist Income Access. The launch of the Health Lottery affiliate channel, will see the operator in-house acquisition team utilise Income Access’ tracking and reporting partnership platform. New and existing affiliates and marketing partners will be …
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