HBA Media has partnered with Genius Sports to launch ‘Crown Jewels Racing Fantasy’ (CJRFantasy), aiming to make horse racing competitive in the world of sports broadcasting. CJRFantasy, the first international horse racing fantasy game, has been launched to help ‘unify the global horse racing calendar’, providing broadcasters and fans around the world with a new platform to improve their knowledge, and compete with each other …
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Pegasus WC nets highest global coverage thanks to ‘Frankie Factor’
The $3m Pegasus World Cup presented by Baccarat (G1) will be broadcast in over 135 territories through a partnership with HBA Media. Legendary jockey Frankie Dettori will participate in the event, which marks the beginning of his international ‘swansong’ before his retirement at the end of the year. Featuring music performances from OneRepublic and Kygo, this year’s Pegasus event will …
Read More »ITV and Entain bolster Australian and US racing media rights via HBA deal
Several media rights distribution deals for the Melbourne Cup and Breeders Cup, two of Australia and North America’s flagship racing fixtures, have been signed by HBA Media. Of significance to UK viewers, HBA has signed another contract with ITV, marking the return of stateside racing content to the free-to-air channel, as the network makes its second broadcast of the Breeders …
Read More »HBA Media extends Qatar Prix de l’Arc de Triomphe to ‘untapped’ regions
In its capacity as media distribution partner for French racing body France Galop, HBA Media has secured wider international coverage of the Qatar Prix de l’Arc de Triomphe. The deal includes coverage in two ‘untapped’ continents, Africa and Australia, where in the former, SuperSport will distribute the race in 48 countries whilst in the latter, Entain’s OTT platform and Racing.com’s …
Read More »HBA Media to distribute Breeders’ Cup for further three seasons
HBA Media has renewed its distribution rights to the Breeders’ Cup World Championships on a multi-year basis. Covering the 2022, 2023 and 2024 events, the renewal of HBA’s contract with the fixture marks the 10th year of the partnership and covers exclusive linear and digital distribution. The upcoming 2022 edition of the tournament will take place from 4-5 November at …
Read More »HBA Media facilitates increased Royal Ascot exposure to all major continents
HBA Media has facilitated a deal for the Royal Ascot to gain increased exposure to over 170 territories throughout this week. Reaching all major continents, the media rights company has allowed for the ‘showpiece’ of international horseracing in the UK to have coverage from more than 20 broadcasters. Host broadcaster ITV Racing is presenting the competition in a daily five-hour …
Read More »HBA Media to manage France Galop’s portfolio of events
International media rights agency, HBA Media, has been appointed as the global horseracing distribution partner of France Galop in a four-year agreement. The firm will control the steeplechase and flat racing authority’s racing portfolio in a bid to ensure global broadcast and multi-platform distribution for the Qatar Prix de l’Arc de Triomphe and a further 26 Group 1 and Group …
Read More »Pegasus World Cup to receive international coverage
Sky Sports Racing has been granted exclusive coverage for America’s Pegasus World Cup Championship Invitational Series, which will see the broadcaster show the racing to UK and Irish audiences. The announcement comes as the race meeting is due to be shown in both Africa and the Carribean for the first time. Forty-eight countries in Africa will be newly served by …
Read More »HBA Media to oversee Ascot’s international media rights
Ascot Racecourse has secured a five-year agreement with HBA Media which will see the international horse racing media rights agency market the Berkshire racecourse’s global media rights. The agreement, which begins this month, will mean that HBA Media will assume responsibility for the distribution of Ascot’s non-betting international media rights portfolio to include Royal Ascot, as well as all Flat …
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