Tag Archives: Harry Lang

BOS Speaker Profile: Harry Lang – Pinnacle: Wise Up! Marketing leadership amid new industry values…

A Betting on Sports conference speaker (15-16 September), Pinnacle Marketing Director Harry Lang details to SBCNews the changing dynamics of marketing leadership amid new industry values focusing on data, knowledge-sharing and intelligence. Lang tells SBCNews, that the future industry marketing winners will ultimately test industry legacy values in what is now a more accountable marketplace… __________________________ SBC: Harry, great to catch …

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Pinnacle Sports undertakes comprehensive rebrand to ‘Pinnacle’

Curacao and Malta-licensed online sports betting operator Pinnacle Sports has undertaken full corporate rebrand to ‘Pinnacle’. The rebrand follows this March’s news that Pinnacle Sports had purchased the URL domain www.Pinnacle.com from a Phoenix-based electronic components manufacturer for an undisclosed sum. Updating the market, Pinnacle leadership stated that it had launched “a new contemporary brand architecture and dynamic design style that …

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Esports Betting Summit Review – Part 2 – Don’t be a dad at a disco

The afternoon sessions at the Esports Betting Summit focused more on understanding esports customers and how to build a brand which appeals to them.  The Betgenius Esports Panel took place just before lunch and the topic of the World Esports Association (WESA) was briefly discussed. Ben Conroy, Esports Product Manager at Sky Betting & Gaming, made the valid point of whether …

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Pinnacle unleashes Lite app for iPhone

Pinnacle Sports has launched its first native mobile app, known as Pinnacle Lite, for the iPhone. It’s initially available to bettors in selected markets, with an Android version coming soon.  The app is Pinnacle Sports’ first foray into the native app space and signals the beginning of a mobile upgrade year for the veteran bookmaker. The app offers six of Pinnacle’s most popular markets …

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Bookies’ Corner: Finding value at the Oscars

Introducing the Bookies’ Corner at SBCNews, a new biweekly column wherein betting industry experts give their two cents on topical issues from the worlds of sport, entertainment and politics.  With the 88th Academy Awards fast approaching we spoke to Harry Lang, Marketing Director at Pinnacle Sports, Anthony Cousins Head of Sportsbook at Unibet and Betway’s Alan Alger to hear their thoughts …

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Pinnacle Sports unleashes new and improved Pinnacle Sports Mobile

Pinnacle Sports, an online bookmaker licensed in Malta and Curaçao, has launched an exciting new look to its mobile site. With mobile betting now something huge numbers of customers enjoy, Pinnacle has amended its product to ensure that it is now notably faster and easier to bet on the move with its betting product.  As speed is just as crucial as betting value, …

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Pinnacle Sports announces Superbowl sweepstake at LAC

Pinnacle Sports has sent a touchdown pass to high stakes bettors with an eye-watering $500k max bet limit on spread bets before Super Bowl 50 between the Denver Broncos and the Carolina Panthers on Sunday 7th February. Not only that, but all new sports and casino affiliates who sign up with Pinnacle Sports during the London Affiliate Conference (LAC) between …

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Pinnacle Sports appoints Alex Carr as Affiliate Program lead

Curacao/Malta licensed online bookmaker Pinnacle Sports (www.pinnaclesports.com) has hired former bet365 Performance Marketing Manager Alex Carr as its new Affiliate Program Manager, to be based in the operator’s London office. Carr, who has spent the last 5 years in a variety of affiliate and performance marketing roles with the Stoke based bookmaker, starts his new role managing Pinnacle Sports Affiliates with …

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Pinnacle Sports appoints Harry Lang as Marketing Director

Curacao/Malta licensed online bookmaker Pinnacle Sports has appointed former Mecca Bingo Head of Digital Marketing Harry Lang as its new Marketing Director. Working from Pinnacle’s London office, Lang will be charged with leading the bookmaker’s European marketing and brand initiatives. Lang has prior industry marketing experience having worked as Head of Games Marketing for bwin.party Entertainment (2012 -2014) and as Principal Brand …

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