Tag Archives: Harry Lang

Rightlander appoints Brand Architects to deliver first Marcom strategy

Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector. Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc). In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents …

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SBC Bookies Corner: Sprechen Sie Brexit?

With just six months left for the UK to negotiate its withdrawal from the European Union, the country appears divided and rudderless with regards to its future. Whilst political rumours are rife with regards to negotiations and career manoeuvres, critical Brexit questions remain unanswered…SBC gets the bookies lowdown as the UK enters crunch time Brexit! ______________________ SBC: With under six …

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Harry Lang, Brand Architects – Change the players, change the game

There’s something refreshingly honest and likable about England’s current crop of young upstarts. Sure, their average weekly salary would likely pay off your mortgage, which could be a little grating. And yes, some of their haircuts seem to have been cultured by Maradona with a hedge trimmer after one of his more boisterous ‘white wine’ parties. Add to that they …

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Scott Longley – A short history of gambling shirt sponsorship in football (part 2)

 Speaking to industry stakeholders, Scott Longley details the ‘high-water mark’ of betting shirt sponsorship in football. As leadership is pressured to deliver a better ROI on football marketing, what does the future hold for the sector’s relationship with the beautiful game… ____________________ SBOBET has claims to being perhaps the most far-sighted sponsor to have ever appeared on the front of …

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‘Honest Appraisals’… Harry Lang launches Brand Architects marketing consultancy

Industry marketing veteran Harry Lang has announced the launch of new marketing consultancy ‘Brand Architects’, seeking to better develop and define brand dynamics/capabilities for all sector stakeholders. Lang who most recently served as Marketing Director for low-margin bookmaker Pinnacle has 18-years’ experience in marketing leadership and has led a number of high coverage multi-vertical campaigns for WMS, Rank Group and …

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Pinnacle relaunches ‘feature-packed’ eSports betting Hub

Seeking to become the leading destination for eSports betting, Curacao/ Malta-licensed online sportsbook Pinnacle (Pinnacle.com) has announced the relaunch of its dedicated ‘eSports Hub’. First launched in 2015, Pinnacle’s ‘eSports Hub’ was developed as a specific portal for eSports betting consumers. Having revamped its product, Pinnacle development states that it wants to ‘raise the bar for gaming’s most dynamic sector’ Commenting …

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Tickets on sale for the betting industry’s end of year celebration

tickets - SBC Awards

Single tickets and part tables are now available for booking ahead of this year’s new look SBC Awards, which takes place on Tuesday 5 December in central London. More than 500 people will be at The Artillery Garden at the HAC, a stunning UK capital city venue, for the presentation of the 17 Supplier awards and 11 Operator/Affiliate awards. Guests …

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LeoVegas edges Pinnacle in the Tipster Challenge at Catterick

BetBright - Copyright: gabe123 / 123RF Stock Photo

Both of our guests made it into the top four in the Tipster Challenge, with Edward Rycroft from LeoVegas edging Pinnacle’s Harry Lang despite achieving fewer victories. On a day of sustained success at Catterick, Rycroft’s three race wins amounted to 7.80 points, while Lang only mustered 7.00 points from four victories including his Nap of the Day ‘Three Duchesses’. Meanwhile, bettingexpert’s …

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Tipster Challenge provides an industry hat-trick at Catterick

SBC News has followed up an iGaming Super Show enforced break by inviting two industry guests to take this week’s Tipster Challenge at Catterick. Edward Rycroft, Sportsbook Manager at LeoVegas, and Pinnacle Marketing Director Harry Lang have provided tips for this week’s seven-race meet. Rycroft and Lang will be forming an industry hat-trick with Stephen Harris, the horse racing guru …

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SBC Betting Forum delivers specialist sports betting focus in Amsterdam

SBC Betting Forum

More than 15 leading industry speakers will take to the stage in the inaugural SBC Betting Forum at this year’s iGaming Super Show in Amsterdam (11-14 July). SBC Events has joined forces with iGaming Business to create a dedicated one-day sports betting conference at the Amsterdam RAI on 12 July, while also providing a meeting place for the industry to …

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