Tag Archives: Harry Lang

Harry Lang provides no BS take on marketing essentials

Harry Lang, Marketing Director of Buzz Bingo, has authored ‘Brands, Bandwagons & Bullshit’ – an essential tutorial for career planning in marketing, advertising, media and public relations. The book, available to purchase on Amazon, provides Lang’s ‘back-to-basics’ insights on all elements of marketing from “getting your first job through to writing a marketing strategy, running integrated campaigns, planning a budget, …

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Buzz Bingo takes on early Christmas incentives with #WinFace

Buzz Bingo has launched its new nationwide advertising campaign, #WinFace, as the UK bingo operator enters a crucial Christmas trading period for its online and retail operations. #WinFace is the first campaign developed by MSQ Partners, Buzz Bingo’s new ‘full-service advertising agency’ which leads the bingo operator’s creative and media buying disciplines.  MSQ Partners won the multi-million-pound advertising account in …

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Buzz Bingo appoints Harry Lang as marketing lead

Buzz Bingo has confirmed the appointment of Harry Lang as its new Marketing Director, leading the brand development and customer acquisition campaigns of the UK’s biggest bingo operator. A 15-year industry executive, Lang has led the marketing strategy and delivery for numerous tier-1 igaming brands including WMS Interactive, bwin.party, Mecca Bingo, Foxy Bingo and Pinnacle Sports. Lang joins Buzz Bingo’s …

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NO BS… Brand Architects launches ‘Operator MOT’ appraisal service

Industry strategic marketing and brand development consultancy Brand Architects has launched its new ‘Operator MOT’ appraisal service, which will deliver a ‘zero BS assessment’ of player engagement practices, marketing and operations. Providing ‘MOT reports’ to operators, Brand Architects will independently evaluate a customer’s experience in relation to key services. Core operational disciplines reviewed by Brand Architects MOT will include brand …

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Rightlander appoints Brand Architects to deliver first Marcom strategy

Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector. Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc). In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents …

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SBC Bookies Corner: Sprechen Sie Brexit?

With just six months left for the UK to negotiate its withdrawal from the European Union, the country appears divided and rudderless with regards to its future. Whilst political rumours are rife with regards to negotiations and career manoeuvres, critical Brexit questions remain unanswered…SBC gets the bookies lowdown as the UK enters crunch time Brexit! ______________________ SBC: With under six …

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Harry Lang, Brand Architects – Change the players, change the game

There’s something refreshingly honest and likable about England’s current crop of young upstarts. Sure, their average weekly salary would likely pay off your mortgage, which could be a little grating. And yes, some of their haircuts seem to have been cultured by Maradona with a hedge trimmer after one of his more boisterous ‘white wine’ parties. Add to that they …

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Scott Longley – A short history of gambling shirt sponsorship in football (part 2)

 Speaking to industry stakeholders, Scott Longley details the ‘high-water mark’ of betting shirt sponsorship in football. As leadership is pressured to deliver a better ROI on football marketing, what does the future hold for the sector’s relationship with the beautiful game… ____________________ SBOBET has claims to being perhaps the most far-sighted sponsor to have ever appeared on the front of …

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‘Honest Appraisals’… Harry Lang launches Brand Architects marketing consultancy

Industry marketing veteran Harry Lang has announced the launch of new marketing consultancy ‘Brand Architects’, seeking to better develop and define brand dynamics/capabilities for all sector stakeholders. Lang who most recently served as Marketing Director for low-margin bookmaker Pinnacle has 18-years’ experience in marketing leadership and has led a number of high coverage multi-vertical campaigns for WMS, Rank Group and …

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Pinnacle relaunches ‘feature-packed’ eSports betting Hub

Seeking to become the leading destination for eSports betting, Curacao/ Malta-licensed online sportsbook Pinnacle (Pinnacle.com) has announced the relaunch of its dedicated ‘eSports Hub’. First launched in 2015, Pinnacle’s ‘eSports Hub’ was developed as a specific portal for eSports betting consumers. Having revamped its product, Pinnacle development states that it wants to ‘raise the bar for gaming’s most dynamic sector’ Commenting …

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