Tag Archives: Harj Hir

Leicester City names Yabo Sports as new official partner

Leicester City Football Club has confirmed that it has signed a new sponsorship agreement with Yabo Sports, who are set to become the new official club partner. Under the terms of the new agreement, the club will display Yabo Sports’ branding on the Club’s matchday LED advertising boards and interview backdrops which is hoped to help the operator bolster its …

Read More »

InsiderSport: On The Ball – Sterling, MLS and UEFA

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at MLS expansions and the latest in La Liga broadcasting. ITV continues successful La Liga partnership A last minute deal struck between ITV and La Liga will see the British broadcaster televise the opening game …

Read More »

19.com nets Leicester City betting partnership

Premier League-side Leicester City has confirmed a new agreement with 19.com, which will see the Asian betting operator become the club’s new Official Betting Partner.  The Global Gaming subsidiary will have its branding displayed across Leicester’s matchday LED boards, as well as the club’s interview backdrops.  The new agreement is hoped to boost the exposure of the betting operator across …

Read More »

Betting on Football puts the World Cup in the spotlight

World Cup

More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …

Read More »

Dafabet secures two-year partnership with fast-growing Foxes

Dafabet - Copyright: koharoon / 123RF Stock Photo

Asian-focused bookmaker Dafabet has boosted its football status by agreeing a two-year official betting partnership with the 2015/16 Premier League champions Leicester City. The partnership, designed to further Leicester City’s international presence, will see Dafabet branding across both LED advertising boards and interview backdrops at the King Power Stadium. The global betting brand will also be pushing special price boosts on …

Read More »

12Bet signs deal with Leicester City FC

Leicester City FC has announced global sport betting operator 12BET as an Official Betting Partner for the 2016/17 season. Formed in 2007, the sports betting and casino brand specialises in-play football betting and this is far from its first top tier sponsorship in the sport having agreed deals with Sevilla, Swansea and Newcastle United in the past. Leicester City Heads of Partnerships Harj …

Read More »

Foxe Catcher! BetStars scores Leicester City European betting partnership

English Premier League Champions Leicester City FC have announced Amaya Inc online betting subsidiary BetStars as its official European Betting Partner as the Foxes make their Champions League debut in season 2016/17. Announcing the partnership this morning, Leicester City management detailed that the BetStars brand would receive high coverage placement throughout The King Power Stadium (capacity: 32,000) during season 2016/17 …

Read More »