The Advertising Standards Authority (ASA) has outlined more stringent restrictions on gambling advertising, as well as limitations on influencer marketing, in order to safeguard young consumers. Publishing the annual report into advertising viewership in 2021, the ASA and Committee on Advertising Practices (CAP) revealed that children’s exposure to gambling commercials had fallen by just over a third, whilst alcohol ad …
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The Advertising Standards Authority (ASA) published its report into children’s exposure to age restricted advertising yesterday focussed on gambling and alcohol products, demonstrating a decline for both. Issuing its own update today, GambleAware has described the findings of the research as ‘encouraging’, but added that children were still exposed to be gambling marketing more than alcohol, and that it would …
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The Advertising Standards Authority (ASA) has published a report into children’s exposure to TV gambling and alcohol advertising over the past decade. According to the authority, the number of gambling ads seen by young people has fallen from an average of three per week in 2010 to 2.2 per week in 2021, with exposure to such commercials relative to adults …
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The Advertising Standards Association (ASA) has urged adult-content advertisers to make better use of audience and media targeting tools to minimise children’s exposure to age-restricted adverts. The plea – directed to alcohol, gambling, and high fat, salt or sugar (HFSS) advertisers – follows ASA’s latest ‘monitoring sweep’ of online advertising platforms measuring the coverage of age-restricted adverts to UK audiences. …
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The Advertising Standards Authority (ASA) has announced that age restriction violations in UK gambling advertisements have fallen, according to its latest report. Adverts involving gambling, alcohol, tobacco and other products deemed adult oriented or harmful to children were analysed over a three month period from October to December 2020 using monitoring tools. Across a sample of 49 websites and 12 …
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The Advertising Standards Authority (ASA) has revealed a drastic improvement in gambling-related adverts being restricted to underage audiences after the watchdog published the results of its ‘second online marketing sweep’. Continuing its year-long project, the ASA noted that inappropriately placed online betting and gambling adverts had ‘reduced significantly, from 70 ads in the first sweep to 5 ads in the …
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The Advertising Standards Authority (ASA) has this morning published the findings of its ‘online monitoring sweep’ identifying age-restricted adverts that have been published within children’s digital media. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. ASA’s ‘monitoring sweep’ forms part of a year-long project in which the advertising authority seeks to …
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The Advertising Standards Authority (ASA) has revealed that under-18’s exposure to gambling advertising is now at the lowest level since 2008. The report entitled ‘Children’s exposure to age-restricted TV ads: 2019 update’ found that the number of TV adverts that children aged 4-15 saw in 2019 dropped to 115.9 ads per week, dropping considerably from the peak of 229.3 ads …
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The Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) has hit a new high with the number of withdrawn or amended ads, as revealed in a newly published annual report. Online advertisements have outnumbered television adverts by almost three to one. While new projects to be undertaken by both organisations, as part of a new five year …
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Five gambling operators have been identified and sanctioned by the Advertising Standards Agency (ASA) after being found to be breaching strict UK advertising codes. The investigation marks a new phase in ASA policy with technology now playing a vital role in the identification of adverts. The new approach is part of wider efforts to ensure action can be taken against …
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