Niklas Lindahl has announced that he has ended his tenure as Global Chief Marketing Officer (Global CMO) of LeoVegas AB. The announcement was made via a LinkedIn post, in which Lindahl thanked LeoVegas colleagues for “the most amazing 5 years in my career. It has been a great ride. I will miss you all. LeoVegas is a one-of-a-kind company. Having …
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LeoVegas Dutch vision has been realised as the MGM Resorts-owned betting and igaming group celebrates its return to the Netherlands after a two year absence. The Kansspelautoriteit (KSA), the Dutch Gambling Authority (DGA), granted the Swedish international operator a licence in July, which permitted its 21 Heads Up Limited subsidiary a five-year licence. In today’s (4 October) update, LeoVegas revealed …
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Take a quick glance at your screen time—what’s the verdict? Are you clocking in 8 hours? Or have you joined the 9-hour club? Our lives are firmly intertwined with our mobile screens, a modern reality that’s hard to ignore. But let’s rewind to 2011. Yes, mobile phones were already asserting their presence in our daily routines, yet did we truly …
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SBC is pleased to announce the four industry heavyweights whose contributions to the industry have earned them a spot in this month’s SBC Hall of Fame Ceremony. The celebration of the newest inductees is set to unfold at the W Hotel, Barcelona, on 19th September, as part of the SBC Leaders Summit. The inaugural C-level industry gathering forms part of …
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Nye expekt has entered into a sponsorship agreement with the 3F Superliga – Denmark’s premier football league. The LeoVegas-owned sports betting brand becomes the league’s official betting partner, and will gain brand visibility and awareness in Denmark through TV ads, 3D signage on the pitch, and a digital presence on the 3F Superliga website and social media channels. The sponsorship …
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LeoVegas Group has added another international market to its stable by securing a Dutch licence, becoming the 25th operator to enter the country. The gaming licence enables Stockholm-headquartered LeoVegas’ 21 Heads Up Limited to begin business in the Netherlands, with plans to go live in H2 2023. Issued by the Kansspelautoriteit (KSA), 21 Heads Up’s five-year licence covers sports betting, …
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LeoVegas Group has successfully secured three five-year B2B licenses from Spelinspektionen, Sweden’s Gambling Inspectorate. The licences will enable LeoVegas to expand its game studio, Blue Guru Games, along with two other technology platforms to expand its supply of gaming software within Sweden, beginning 1 July, 2023 The introduction of B2B licenses comes as a strategic move aimed at strengthening the …
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LeoVegas has taken another step in its strategy of enhancing its sports betting operations, with a particular focus in the Nordic markets, relaunching the Expekt brand in Denmark. The company, which has traditionally focused on online casino products, has taken its ‘Nye Expekt’ (New Expect) sportsbook live in Denmark following a successful run in neighbouring Sweden. Expekt returns to Denmark …
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LeoVegas has secured a majority stake in development studio Push Gaming in the latest commercial move for its LeoVentures investment arm. The Swedish company has outlined a strategy of investing in game content creation and distribution to support its own international expansion plans, with the group emphasising that the development ‘leapfrogs’ its exposure into slots content. In addition to securing …
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LeoVegas AB is gearing up to join Germany’s ‘GlüNeuRStv’ interstate gambling regime, having been granted licence authorisation by the Federal Gambling Authority, Gluecksspiel (GGL). The Stockholm-listed online gambling group informed investors this morning that it had been granted a GGL-authorised licence to “offer and market slots nationwide across Germany”. The statement read: “Gemeinsamen Glücksspielbehörde der Länder (GGL), has granted LVSports …
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