Seeking to boost coverage of its newly launched SBK ‘true price’ sportsbook product, Smarkets has expanded the remit of its partnership with sports marketing agency Strive Sponsorship. Smarkets has worked with Strive since September of last year, appointing the London-based agency to develop brand-led content-rich marketing campaigns across social media verticals, promoting its Smarkets flagship betting exchange product. Expanding Strive’s …
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Galway Races hits record prize money target for 2017 Festival
Ballybrit Galway racecourse management has confirmed that the 2017 Galway Races Summer Festival (31 July – 6 August) will feature its biggest prize pool with a record €2 million in festival prize money. Galway Races event organisers were pleased to have secured the record prize money target with more than a month to go until the Festival start date. …
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