Ahead of the start of the 2017/18 English Premier League season (12 August), main broadcaster Sky will move to scrap its individual sports channels, with a view of streamlining its content and viewer paid subscription packages. Seeking to boost its subscriptions, the broadcaster will retire its Sky Sports Channels (1,2.3, 4 & 5) creating new ‘sports-themed’ package options for customers. Sky’s …
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Social media giant Facebook Inc has furthered its presence within sports, by agreeing a live streaming content partnership with Major League Soccer (MLS) and Spanish-language American broadcaster Univision Deportes. This weekend, Facebook executives confirmed that 22 live matches would be streamed ‘in-English’ on Univision Deportes Facebook page. Univision will support the Facebook streams by providing English commentary and ‘unique Facebook’ …
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YouTube the world’s most popular video streaming website, is set to launch its digital TV subscription service ‘YouTube TV’, initially offering US viewers access to 40 premium broadcast channels for $35 per month. Speaking to US media, Susan Wojcicki CEO of YouTube stated that its TV service would ‘lean heavily on sports content’ with viewers able to watch broadcasts of ‘pro …
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In November 2016, Global Reviews tracked and surveyed 200 consumers to better understand their processes when it comes to finding an online casino site to play on. Before gamers conduct any research into the best site for them, as many as 75% have a preferred brand in mind. This is typically driven by having used them before in some capacity …
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US tech news sources have reported that Google has hired Caesars Entertainment Corporation (CEC) Chief Commercial Officer Tariq Shaukat to lead its enterprise division. Shaukat leaves embattled CEC following four and half years’ services, in which he oversaw group commercial and marketing activities as Chief Commercial Officer (October 2014 – May 2016) and Chief Marketing Officer (March 2012 – September 2014). Joining tech giant …
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Following the Beta launch of Betcade’s Android app store, SBC caught with CEO and Founder David Chang to discuss the challenges of setting up a real money marketplace for Android Users. As a mobile operating system, Android has had a difficult existence with gaming/betting apps, with users downloads restricted and non-accessible through main listings channels. Chang details to SBC readers the complex …
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Stockholm listed betting operator Betsson AB has announced the appointment of former Google Europe senior executive Marion Gamel as Group Chief Marketing Officer (CMO). Gamel joins Betsson AB as the operator looks to expand its multi-brand growth strategy throughout new European markets in 2016. As new CMO she will be charged with leading Betsson group new group marketing initiatives, strategic …
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SBC catches up with EIG Start-up Launchpad judge Fintan Costello to discuss the development and progress of industry innovation a key subject matter and debate at EIG Berlin (October 20-22). Former Head of eGaming at Google, Costello who has recently set-up igaming marketing acquisition and marketing technology firm Revenue Engineers. Costello tells EIG delegates and SBC readers that innovation should be at the forefront …
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Google online video streaming subsidiary Youtube has announced the launch of dedicated gaming content app Youtube Gaming. The app which was officially launched on Wednesday and is available via desktop, ios and Android systems, aims to be the market leader in worldwide gaming content. The launch sees Youtube enter the growing gaming broadcast market, as it aims to compete with …
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Oisin Lunny, Senior Market Development Manager at OpenMarket, takes a look at how some retail companies are bridging the gap between the physical and the digital worlds. Certain words or phrases may irritate you, but they are often useful nonetheless. SoLoMo (SOcial, LOcal, MObile) and phygital (PHYsical + diGITIAL) would be two terms that instantly raise my hackles. But, together …
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