Tag Archives: google

Catena builds FX muscle acquiring LeapRate.com

Stockholm-listed industry affiliate marketing network Catena Media Plc continues to diversify its services portfolio, confirming that it has acquired forex FX trading publisher LeapRate.com. Updating the market, Catena governance details that the agreed deal will see the company pay an initial US $4 million ($2m cash + 2m share issue) transaction for LeapRate’s entire FX publisher portfolio. Furthermore, Catena governance …

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Influencer marketing expert boosts AffiliateFEST agenda

AffiliateFEST

Affiliate Insider has promised to keep “affiliate entrepreneurs ahead of digital disruption” after securing Influencer CEO Ben Jeffries as a keynote speaker for AffiliateFEST 2018. The fourth edition of AffiliateFEST is being held at Hilton Olympia on Wednesday 19 September, alongside the Betting on Sports Week in London (18-21 September). At just 22 years of age, Jeffries has already become …

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Fred Done backs Adzooma ‘all-scale’ advertising platform

Betfred founder Fred Done has backed ‘all-scale’ digital advertising platform Adzooma, an enterprise which seeks to deliver the quickest and simplest route to advertising online. Done and Betfred group marketing subsidiary ActiveWin Media, have become angel investors in the Nottingham-based venture. Founded in 2015 by Robert Wass and Dave Sharpe, Adzooma has developed an automated advertising platform designed to service …

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AffiliateFEST to provide “deep dive” insights from iGaming experts

AffiliateFEST

AffiliateFEST is the only event where iGaming affiliates pick up “deep dive” tangible insights from acquisition marketing experts, all speaking under non-disclosure agreement (NDA). Established in 2015, AffiliateFEST offers growth hacking content for affiliates focused on developing their acquisition marketing skills. The fourth edition of the event is being held at Hilton Olympia on Wednesday 19 September, as part of …

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Rehab Bingo becomes Rosy Bingo after ASA ruling

IWG - Copyright: kjpargeter / 123RF Stock Photo

Broadway Gaming has made significant changes to one of its brands, after action was brought forward by the Advertising Standards Authority (ASA). Rehab Bingo has become Rosy Bingo following investigations by the advertising industry regulators into its website, www.rehabbingo.co.uk, and a paid for advert which appeared on Google when “rehabbingo” was searched for, and promptly stated “Join Official Rehab Bingo …

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Verizon eyes potential betting vertical to build out entertainment dynamics

Bloomberg News has reported that US telecoms giant Verizon, is monitoring closely the potential opening of the US sports betting market, as the company seeks to diversify its assets. The Fortune500 mobile carrier is reported to have had a number of meetings with industry consultants, assessing the current US gambling landscape, for the potential launch of a ‘sports-centric’ online gambling …

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Graham Cooke – Qubit – Straight shooting on AI as a technology and business matter

Artificial intelligence will revolutionise global business, but how should industry stakeholders approach this complex and often misunderstood technology? SBC speaks to Qubit CEO & Co-Founder Graham Cooke on the current context of AI and how to gain inclusive learnings on the subject matter without distractions or disruptions.  Leading Qubit, Cooke has worked and consulted on a number of ‘Tier1’ industry …

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Sky Sports ramps up live football content with new £600 million EFL contract

UK media has reported that Sky UK has secured a five-year £600 million deal, for the exclusive rights to broadcast English Football League (EFL) matches (Championship, League One, and League Two). Adding new content to its dedicated ‘Sky Sports Football’ channels, the broadcaster details that starting on season 2019/2020 it plans to show up to 183 live EFL syndicated matches. …

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