Catena Media has maintained its year growth trajectory after overcoming a Q2 trading period including tough European ‘mature market’ regulatory adjustments. Publishing its 2021 interim results, Catena reported YTD revenues of €71 million – up 31% on equivalent 2020 results of €54.5 million. YTD metrics saw it sustain its ‘forward momentum’ in the growth markets of Japan and North America, …
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Receptional – The search for successful player acquisition
Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right. Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …
Read More »Rightlander ups compliance dynamics with new PPC Brand & Multi-Geo monitoring tools
Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures. Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria. The software firm details that it …
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