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Kindred Group selects Initiative Marketing as new UK media planning & buying lead

August 29, 2017

Stockholm-listed, European gambling operator Kindred Group Plc has awarded its UK media planning and buying account to London marketing agency Initiative UK. The new agency will now lead the media strategy and execution for Kindred’s multi-million £ UK advertising account, across group brand portfolio of; Unibet, Stan James, Bingo.com and Maria Casino. Part of IPG Media Brands, Initiative UK takes over …

Unibet calls for European creative pitch

December 9, 2015

UK marketing news source Campaign Live (Camapaignlive.co.uk) has reported that European sports betting operator Unibet is seeking a new creative agency for its European media account. Although not officially confirmed by Unibet marketing, Campaign Live states that current agency Albion will not be pitching for the operator’s European business. Jason Goodman Albion Founder & CEO commented to Campaign Live on …

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