Better Collective continues to expand its B2B services, having entered into an exclusive agreement to support global football media publisher Goal. Launching the partnership on 1 March, Better Collective has been charged with providing new commercial sports betting content, tech and data insights for Goal domains, which attract an average of 64m monthly visitors. The partnership was struck with Footballco, …
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Ronaldo and Messi top Goal list despite early World Cup exits
Data from global football publisher Goal proves that despite early exists, Ronaldo and Messi were still the stars of the 2018 World Cup, with Neymar close behind. Over the course of the World Cup, more than 159 million fans engaged with Goal through a combination of its websites, mobile apps and social accounts, 111 million of which came through its 38 …
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