Tag Archives: Global Reviews

Global Reviews – The 7 most important drivers for online sports betting customers

  What core dynamics and values drive a consumer to deposit and engage with an online sports betting operator. User experience and digital marketing consultancy Global Reviews details seven key drivers that betting consumers analyze when making their purchase decision. In an ultra-competitive price driven industry, Global Reviews notes that design and style factors play a significant role in a player’s final …

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Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences

Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …

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Global Reviews – Tips to optimise conversions in the online casino market

Twin - Copyright: georgejmclittle / 123RF Stock Photo

In November 2016, Global Reviews tracked and surveyed 200 consumers to better understand their processes when it comes to finding an online casino site to play on. Before gamers conduct any research into the best site for them, as many as 75% have a preferred brand in mind. This is typically driven by having used them before in some capacity …

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Global Reviews – Industry stakeholders losing on average 79% of the customers they could and should be winning!

As part of its recent study conducted  in August 2016 of over 200 in-market customers, across both mobile and desktop devices. Customer and commercial insights provider Global Reviews details the importance of user experience and the ability to self-service as key factors that can determine whether a prospective customer chooses an operator’s services or not.  _________________________________ The prevalence of using …

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Global Reviews – Mobile vs Desktop conversion breakdown

In August 2016, Global Reviews asked 400 consumers to research and select the best online casino site to best suit their needs. These consumers were split into two groups: desktop and mobile. The purpose of this research is to define how well a company converts customers from brand recall through to final consideration and highlights the steps in the process …

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Global Reviews – The importance of WebChat in Sports Betting

Since 2014, Global Reviews has been measuring the number of sites using webchat as well as the desire from consumers to use webchat when seeking help and support whilst researching a purchasing a product or service online. Of the 182 brands benchmarked across Australia, Ireland and the UK, only 67 currently have webchat compared to the 115 who do not …

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Vahe Baloulian – BetConstruct – What else is out there?

Vahe Baloulian is the CEO at BetConstruct. He’ll be speaking at the two day Betting on Sports Conference late next week at London’s prestigious Grange Tower Bridge Hotel. Vahe will be speaking on marketing and customer acquisition strategies alongside Pinnacle’s Harry Lang, Richard Hayler of IBAS, Jacob Lopez Curciel of Optima with Rebecca Jennings of Global Reviews as chair. SBC: …

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Global Reviews – Which brands are winning the online sports betting boom?

A recent study by Global Reviews has revealed some interesting insights on the state of play of UK sports betting provider websites.  The Digital Sales Effectiveness study looked at consumer behaviour and the conversion rates of bettors on the sites of some of the key industry players such as Paddy Power, Ladbrokes, William Hill, Betfair, Sky Bet, Bet365 and Coral. Over …

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Global Reviews – Betting on Mobile: The differences between iPhone & Android users

With the mobile betting industry set to be worth £27 billion1 by 2017, Sports Betting Providers are sharpening their mobile strategies in order to optimise punters’ mobile customer experience. It’s even more pertinent when you consider that the Google Play Store does not allow apps that facilitate online gambling. So how will Sports Betting Providers win the punters’ mobile pound? …

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Gerard Farrell – Global Reviews – Sports bettors expect ease of use as a bare minimum

In the year February 2014 to February 2015 Global Reviews conducted three Digital Sales Effectiveness* studies into the Sports Betting Industry in the UK and Ireland. This research examines how effective 888, Bet Fred, Bet Victor, Bet365, Betfair, Coral, Ladbrokes, Matchbook, PaddyPower, Sky Bet and William Hill are at converting customers online. Bettors expect more online Prospective bettors are looking …

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