Tag Archives: Global Reviews

Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …

As part of its recent study conducted  in August 2016 of over 200 in-market customers, across both mobile and desktop devices. Customer and commercial insights provider Global Reviews details the importance of user experience and the ability to self-service as key factors that can determine whether a prospective customer chooses an operator’s services or not.  _________________________________ The prevalence of using …

In August 2016, Global Reviews asked 400 consumers to research and select the best online casino site to best suit their needs. These consumers were split into two groups: desktop and mobile. The purpose of this research is to define how well a company converts customers from brand recall through to final consideration and highlights the steps in the process …

Since 2014, Global Reviews has been measuring the number of sites using webchat as well as the desire from consumers to use webchat when seeking help and support whilst researching a purchasing a product or service online. Of the 182 brands benchmarked across Australia, Ireland and the UK, only 67 currently have webchat compared to the 115 who do not …

Vahe Baloulian is the CEO at BetConstruct. He’ll be speaking at the two day Betting on Sports Conference late next week at London’s prestigious Grange Tower Bridge Hotel. Vahe will be speaking on marketing and customer acquisition strategies alongside Pinnacle’s Harry Lang, Richard Hayler of IBAS, Jacob Lopez Curciel of Optima with Rebecca Jennings of Global Reviews as chair. SBC: …

A recent study by Global Reviews has revealed some interesting insights on the state of play of UK sports betting provider websites.  The Digital Sales Effectiveness study looked at consumer behaviour and the conversion rates of bettors on the sites of some of the key industry players such as Paddy Power, Ladbrokes, William Hill, Betfair, Sky Bet, Bet365 and Coral. Over …

With the mobile betting industry set to be worth £27 billion1 by 2017, Sports Betting Providers are sharpening their mobile strategies in order to optimise punters’ mobile customer experience. It’s even more pertinent when you consider that the Google Play Store does not allow apps that facilitate online gambling. So how will Sports Betting Providers win the punters’ mobile pound? …

In the year February 2014 to February 2015 Global Reviews conducted three Digital Sales Effectiveness* studies into the Sports Betting Industry in the UK and Ireland. This research examines how effective 888, Bet Fred, Bet Victor, Bet365, Betfair, Coral, Ladbrokes, Matchbook, PaddyPower, Sky Bet and William Hill are at converting customers online. Bettors expect more online Prospective bettors are looking …