Betclic has expanded its live players props offering to new territories in an extended partnership with WSF Odds. Following reported initial success In Italy – which saw Betclic become the world’s first bookmaker to offer live Players Props betting for major football leagues in the country – the operator has now decided to roll out the feature in Portugal, Poland …
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SBC Digital Italy: Operators must become ‘more than a betting brand’
Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …
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