Spotlight Sports Group has extended and expanded its live video content partnership with Betfair which will focus around the Racing Post Live show. Every Saturday afternoon through 2021, Racing Post Live will broadcast live reactions from racing experts as well as exchange prices and tipping throughout the day’s racing. With the aim of driving bettor engagement, the video partnership will …
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Spotlight Sports Group has undertaken a ‘brand refresh’ which aims to reflect the company’s global value proposition. From today, the group has launched a ‘new look website and campaign’ in addition to streamlining its core betting offering for global partners. In addition to the increased focus on betting content, media partnerships and trading solutions, Spotlight Sports Group has also released …
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Spotlight Sports Group has restructured its marketing leadership team by confirming that long-term executive Louise Agran has ended her 12-year tenure as Chief Marketing Officer (CMO). Updating media partners, Spotlight has confirmed that current Digital Director Gethin Evans will takeover Agran’s executive remit at the end of September. Both Agran and Evans were key stakeholders in the firm’s 2020 corporate …
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Spotlight Sports Group, the umbrella group for Racing Post, MyRacing and FreeSuperTips, has penned a new partnership with bet365, ‘deepening’ its video initiatives through to 2021. The agreement includes an immediate extension to the duo’s exclusive sponsorship of the firm’s Cheltenham Festival series ‘Upping the Ante’, which garnered 1.7 million views and an average watch percentage of 42% during the …
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Seeking to deliver the best Cheltenham 2020 insights and engagement for punters, next week the Betfair Exchange will broadcast ‘Racing Post Live’ across all its digital platforms. Racing Post Live is a new interactive show developed by the rebranded Spotlight Sports Group, covering all major horseracing festivals throughout the calendar year. Hosted exclusively on the Betfair platforms, the show will see …
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