Better Collective has continued its expansion into regulated markets, after obtaining a Romanian affiliate licence and acquiring the PariuriX brand. The developer of digital platforms for bookmaker information, iGaming communities, and betting tips, will now enter the newly regulated Southeastern European country, following recent similar examples of Pull Media in France, Germany’s WettPortal.com and CasinoLounge.co.uk in the United Kingdom. Michal …
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Willkommen… Betting’s football shirt solace in Germany
In the realm of sports sponsorship, at least, the online gambling sector is finding a more relaxed attitude to shirt sponsorship in Germany than it is in the increasingly riven UK __________________ Away from the numerous cry havocs and blasts of war echoing in our ears as the debate in the UK around gambling reaches yet another pitch it is …
Read More »Michal Kopec – Better Collective: New Reality…Understanding the affiliate M&A condition
A key stakeholder in industry affiliate Better Collective’s international expansion, Michal Kopec (Head of M&A) details his firm’s significant acquisition activity undertaken this summer. In a changing affiliate landscape, how should leadership stakeholders gauge and value potential affiliate assets. Furthermore, is affiliate M&A fully understood as a marketing expansion vertical. _____________________ SBC: Hi Michal, it’s been a busy period for …
Read More »Betway: Nagelsmann backed to land Bayern role
We’re not even two months into the season and one of the biggest managerial jobs in club football has become available, after Bayern Munich dismissed manager Carlo Ancelotti this week. The Italian’s sacking inevitably opened the door to speculation from punters about who will replace him, with the early favourite being 30 year old Hoffenheim manager Julian Nagelsmann. After …
Read More »‘Next Chapter’…Malta MGA licence approval sees Sportito target Germany
Daily fantasy sports operator Sportito has accelerated its international expansion by securing a Malta Gaming Authority (MGA) ‘Online Gambling Licence’. Having gained Malta MGA approval, Sportito confirms that it will now push to launch its DFS services for the German market. Sportito expands its European licensing provisions, which further includes a UK Gambling Commission operator licence secured in 2016. Following …
Read More »Better Collective expands German portfolio acquiring WettPortal.com
Seeking to expand its presence within the German online betting market, industry affiliate marketing specialist Better Collective has confirmed that it has agreed to acquire German sports portal WettPortal (WettPortal.com). Increasing its affiliate M&A drive, Copenhagen-based Better Collective continues to target the German online betting market, adding WettPortal to its growing web portfolio which includes the firm’s recent acquisition of …
Read More »Tipbet upgrades in-store systems & software
Malta-based German sports betting group Tipbet has informed that it has upgraded its in-store terminal systems across its entire retail portfolio, with a view to enhancing ‘customer usability and staff efficiency’. The upgrade follows the launch of the Tipbet 2.0 software across all platforms; terminals, cash-points and websites. Announcing the launch, Tipbet management stated that it wanted its franchisees to …
Read More »LeoVegas nets handball partnership for 2017-2018 season
The German Handball Bundesliga (HBL) has announced its new partner for the 2017-2018 season is Swedish gaming operator LeoVegas.com. This multi-year partnership will see LeoVegas Sport branding appear across the HBL’s offline inventory, including courtside LED boards, floor stickers and interview backboards, but will also see the branding appear across the HBL’s digital assets, platforms and of course content solutions …
Read More »Oddset agrees partnership with reigning World Champions
German football’s governing body, The German Football Association (DFB), has confirmed a new partnership with bookmaker Oddset. Oddset will gain from a range of brand advertising provided as part of the deal which has been agreed until 2018. The bookmakers logo will be prominently advertised during interviews both before and after matches, as well as across the DFB’s website and …
Read More »Marketing & Retention sharp bet-at-home hits H1 2017 heights
Frankfurt Xetra-listed online betting operator bet-at-home AG has detailed a strong H1 2017 financial performance (period ending 30 June) with the company reporting significant gains across its core revenue and EBITDA metrics. “In the first half of 2017, the listed online sports betting and gaming provider continued its successful development and could clearly outperform the dynamic growth of the previous …
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