Interwetten has entered into an agreement with the National Hockey League (NHL), becoming an official partner of the tournament in Germany and Austria. The collaboration will see Interwetten leverage the tournament’s popularity to boost its own brand awareness in the two countries, whilst also promoting its betting products to followers of international ice hockey. Supported by Sportardar, the NHL’s official …
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Stats Perform has added the Football Association of Moldova (FMF) into its client portfolio as part of a new two-year agreement aimed at safeguarding sporting integrity in the country. The sports analytics firm will analyse and monitor all fixtures in the Modolovian top-flight Divizia Națională, in order to identify and counter potential match-fixing and sporting corruption. Leveraging AI and technology, …
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Sports tech provider Stats Perform has expanded its presence in the German Bundesliga following an agreement with Bayer 04 Leverkusen. The partnership will see Bayer utilise the firm’s Edge Analysis match preparation tool, which applies unique AI models to unlock, dynamic, predictive and objective insights – powered by tracking and event data – to improve pre and post-match analysis. Several …
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Online bookmaker Betway has signed a three-year deal to become the official betting partner of German top-tier football club Hannover 96. The sponsorship announcement follows on from the high-profile bookie striking a similar deal with fellow Bundesliga club Fortuna Düsseldorf earlier this week, marking a significant strengthening of the firm’s presence in the German market. Betway has been the principal sponsor of …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at financial trouble for Hartlepool United as well as plans for the 2022 World Cup in Qatar. ____________________ Iran could assist Qatar with 2022 World Cup hosting It was always expected that when the 2022 …
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Football INDEX is the world’s first football stock market, enabling users to buy and sell real money shares in the world’s top footballers. Detailing how the site accumulated 100,000 users across the UK, with a number of single trading days in excess of £1 million, as well as analysing future plans for expansion, Adam Cole, Founder and CEO of Football …
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