Tag Archives: George Shamugia

George Shamugia: A holistic value chain is the way forward for sports betting operations

George Shamugia: A holistic value chain is the way forward for sports betting operations

With the pandemic continuing to disrupt the retail betting sector across the world, the possibility of things returning to ‘normal’ in 2021 might still appear to be a distant hope. But according to George Shamugia (pictured below), CEO of Singular, this presents new opportunities for operators to make the shift towards online betting. Speaking to SBC, Shamugia looks at why, …

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George Shamugia, Singular: How the COVID-19 pandemic has shaped Nigerian sports betting

During the recent quiet period with sports events cancelled and betting shops being forced to close their doors, virtual sports have played a crucial role in minimising the negative impact of COVID-19 for so many operators, particularly in Europe. So why has Africa fallen behind? George Shamugia, CEO of Singular, identifies a couple of “major culprits” for why Nigeria – …

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George Shamugia, Singular: Leveraging global trends with an omnichannel approach

As the use of online sports betting continues to grow, many within the industry have shifted their focus towards delivering a more digital product. However, Singular explained that the retail sector still plays a crucial role in reaching new audiences.  Singular’s CEO George Shamugia explained to SBC that it is through ‘leveraging global trends’ and the establishment of a dedicated …

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