Tag Archives: george harborne

Premier League sponsorships: Can ‘proactive action’ be taken on responsible partnerships?

Premier League sponsorships: Can 'provocative action’ be taken on responsible partnerships?

The Premier League’s decision to phase out gambling shirt sponsorships by the end of the 2025/26 season proved to be a significant moment for the sports’ storied history with betting partners. However, this has not deterred bookmakers from seeking to capitalise on the maximum visibility of the league while the opportunity remains. With the new season just a few weeks …

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Experts from NFL, NBA, NASCAR and major media to headline SBC Summit North America

SBC Summit North America

The intersection of sports, teams, and media will be one of the key highlights of the SBC Summit North America conference and exhibition, which is set to take place from May 9-11 at the Meadowlands Exposition Center in New Jersey.  Boasting several panels, the ‘Sports, Teams & Media’ conference track on the second full day of the event (May 11), …

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Aston Villa confirms BK8 deal will go ahead despite fan backlash

Aston Villa

Aston Villa’s sponsorship agreement with BK8 will go ahead, according to club supporters’ organisations, having been hit with criticism from fans for the company’s advertising history. Reports last month indicated that the BK8 branding would likely feature on the front of the Premier League side’s match shirts, as a replacement for outgoing three-year partner Cazoo. BK8 has a history of …

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SBC to launch new Sports Sponsorship division

Geogrge Harborne SBC

Events & Media firm SBC is expanding its services to the sports and gaming industries with the appointment of George Harborne in the newly-created Director of SBC Sponsorship role.  Reporting to CEO and Founder Rasmus Sojmark, Harborne will build the new Sports Sponsorship division within SBC. The Director of Sponsorship will facilitate connections and relations between rights-holders, such as sports …

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BOF Blog – Clubbing Together – Opportunities in Football

SBC News BOF Blog – Clubbing Together – Opportunities in Football

Morning session 1 of Betting on Football (BOF), examines whether betting operators are maximising the full potential of partnerships within the sport. Taking the perspective of football club senior management, panellists examine how betting brands can maximise exposure, calculate ROI on sponsorship and build lasting partnership that are effective to the affinity of the fans and clubs Session Panel SBC …

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Sportego nets West Bromwich Albion fantasy partnership

SBC News Sportego nets West Bromwich Albion fantasy partnership

Fantasy sports platform developer, Sportego (Sportego.ie) has announced that it has signed an exclusive brand partnership with Midlands Premier League football club West Bromwich Albion. The partnership follows Sportego’s UK launch and will see the fantasy developer release a tailor-made West Brom fantasy app which will be available on IOS and Android devices for the 2015/16 season. Sportego, through its FanFeud.co.uk product …

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West Bromwich Albion extends bet365 betting partnership

SBC News West Bromwich Albion extends bet365 betting partnership

Midland’s football club West Bromwich Albion (West Brom) has announced that it has extended its betting partnership with bet365, in time for the start of the 2015/2016 Premier League season. The renewal comes despite there being one year remaining on the existing agreement between the two parties. The Stoke based operator will continue to serve as The Albion’s UK and …

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George Harborne: Betting Partnerships in the Premier League

SBC News George Harborne: Betting Partnerships in the Premier League

George Harborne, Head of Partnerships at Premier League side West Bromwich Albion, discusses how the betting industry currently works alongside the country’s top football clubs. As far as partnership categories go, betting is one which is a ‘sure thing’, with Premier League clubs deriving some form of income from advertisers in this industry. However, despite the hefty investment from the …

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