Tag Archives: George Daskalakis

Betano has officially become Aston Villa’s new principal and front-of-shirt partner.  The two-year deal will see the Kaizen Gaming-owned operator’s logo featured on the front of the Premier League club’s men’s team’s kits starting from the 2024-25 season.  George Daskalakis, Kaizen Gaming Co-Founder and CEO, stated: “Aston Villa fans have a lot to be proud of in the Club’s long …

Kaizen Gaming has officially established the Kaizen Foundation –  a charity organisation dedicated to supporting non-profit organisations. The European gametech company will be the sole financial backer of the foundation’s initiatives and programs – which will aim to have a significant impact in every country Kaizen Gaming operates.  The company has outlined that its projects will come to fruition in …

Betano has been named the official partner of the South American Football Confederation, CONMEBOL. The deal – which will run until 2028 – sees the Kaizen Gaming-owned brand sponsor the CONMEBOL Copa America 2024, which will take place in stadiums across the US from June. Kaizen Gaming Founder and CEO, George Daskalakis, commented: “We are delighted to join forces with …

Betano has inked with NBA star Giannis Antetokounmpo who becomes the operator’s first-ever global brand ambassador. A two-time NBA MVP and 2021 NBA Champion, Antetokounmpo joins the online sports betting and gaming operator in a partnership that will include branded content, events and community outreach work throughout the Betano markets.  George Daskalakis, Co-Founder and CEO, Kaizen Gaming, said: “We could …

FIFA has announced a major milestone in its commercial history, naming an official betting partner of the World Cup for the first time. Betano, the sportsbook brand of multinational operator Kaizen Gaming, has been selected by the football governing body, which will leverage this partnership to ‘engage and excite’ football fans around the world during the ongoing Qatar-based tournament. Kaizen …

Betano has secured peak brand coverage across Portuguese football, becoming the principal partner of SuperLiga champions FC Porto. The pan-European sportsbook property of Kaizen Gaming, Betano announced that it had secured a four-year agreement to serve as the Dragões front-of-shirt sponsor. Of significance, the sponsorship agreement sees Betano obtain an active relationship with Portuguese football’s ‘Big-3’ clubs of Porto, Benfica …

Kaizen Gaming, the operating company of Stoiximan and Betano sportsbook brands, has confirmed the appointment of Stella Voulgaraki as Chief People Officer (CPO). An expert in developing human resources and talent development disciplines for tech-led businesses, Voulgaraki joins Kaizen Gaming’s senior executive leadership from pan-European IT conglomerate NetCompany IntraSoft. Voulgaraki was marked as a key C-level hire, who will work …

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …

Kaizen Gaming has strengthened its board with the appointment of Julio Iglesias Hernando as Chief Commercial Officer. Hernando will bring considerable executive experience to the role, having held the position of Chief Marketing Officer for William Hill and Mr Green, where he was responsible for 12 international markets outside of the US and UK. In addition to his bookmaking and …