Tag Archives: Genius Sports

Genius Sports has taken another step in its transatlantic journey whilst bolstering its position as the provider of NFL betting data and streams in the North American market. The London-based sportstech firm is taking its new product, BetVision – an NFL betting and streaming platform – exclusively live in the US. . Bettors using the app will be able to …

Dan Totman, Director of Client Growth at Genius Sports, outlines how combining traditional top-of-the-funnel marketing, such as TV advertising with an always-on digital presence can amplify brand recognition and drive ROI in the gaming industry. ______________ When entering a new territory or striving to build brand recognition in an existing market, CMOs and senior leadership at sportsbook and casinos ordinarily …

Genius Sports has revealed a partnership Snap Inc to offer NFL fans augmented reality experiences via the Snapchat platform.  The sports technology company will provide fans with highly shared content through the Snapchat Lens feature, utilising its exclusive NFL official league data deal. Matt Ryter, Vice President of Sales, Media & Fan Engagement at Genius Sports, explained: “Snapchat’s Lens technology …

Genius Sports has extended its agreement with Brazil’s National Basketball League (LNB) as its exclusive official data and integrity partner, ahead of the new season. The sports technology company will provide FIBA LiveStats across all LNB competitions, capturing and distributing official, play-by-play statistics to power in-stadia scoreboards, league and team social media channels and other fan-facing digital platforms.  This official …

The Professional Pickleball Association (PPA) Tour, through its partnership with Genius Sports, is now allowing sportsbooks to offer official data-powered markets and live video feeds. The London-founded sports technology company will provide data and live video feeds to all participating sportsbooks and other online vendors, allowing bettors to engage with events in the sport in real time. Sean Conroy, Executive …

Once again, sportsbook operators will have likely increased their marketing spend to welcome the start of a new Premier League season this August. However, Josh Jolliffe, Senior Sales Director at Genius Sports states that an iGaming-centric approach to football marketing spend is an absolute must… SBC: From your experience, what digital marketing tactics are most effective for new customer acquisition …

Genius Sports has exceeded its H1 trading expectations, prompting the firm to upgrade its guidance for the remainder of 2023 and project full year revenue of $410m. Publishing its interim H1 trading results, the NYSE sportstech and data provider reported revenue of $184.1m for the first six months of the year, a 17% increase from $157m in 2022. The company …

Genius Sports has announced that it is extending its partnership with the NFL, holding the title of the league’s exclusive data rights holder until the end of the 2027/28 season.  The extension means that the UK data and technology company will continue to distribute real-time, official stats of the sport to betting operators globally. Furthermore, it will also be able …