October 29, 2021
Sports betting consultant and expert odds compiler Chris Pearce explains his process for scaling-up markets for minority sports, such as the Winter Olympics. As bookmakers apply standardised strategies for trading mass-market sports, pricing your niche sports correctly could be your edge with customers… Walk into any trading room and you will see football specialists, horse racing formbook students, cricket stattos …
Read More »March 30, 2015
Having announced the launch of its ‘Betfair Predicts’ mobile app last week, Betfair marketing has further expanded its political content by adding political betting blogger Mike Smithson to its team ahead of the UK General Election in May. Smithson a former Liberal Democrat politician and founder of popular politics blog PoliticalBetting.com, has been hired on a consultancy basis and will …
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