In an increasingly competitive environment, made more difficult by the chilled winds of regulatory oversight, Conall McSorley from gbet explains why operators are duty bound to evaluate their platform and sportsbook providers with compliance and differentiation the watch words at this years’ Betting on Sports. Betting on Sports is a genuinely unmissable show that improves in terms of quality of …
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Betdaq has fulfilled a “key strategic aim” by launching a fixed-odds sportsbook to complement its 2% exchange and online casino. The new sportsbook will be backed by a multi-channel marketing campaign that includes PR and social media activities with ex-England footballer Glen Johnson and above the line advertising starring renowned actor Ralph Ineson. The entirely new sportsbook offers a shared …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was gbet, represented by its Business Development Director, Conall McSorley. SBC: What role does pricing and risk have to play in the differentiation of …
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‘Know your customer’ is a phrase that almost always applies in the betting space to the person at the sharp end of the betting equation, namely the punter placing the bet. But it has equal if not greater importance further up the supply chain, especially if you’re a bespoke software supplier to those wanting to establish or enhance their sports …
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The ICE exhibition can be a daunting place for even the most battle hardened of industry conference-goers. So, how do you go about best managing your time and getting the most out of the annual industry pilgrimage to the ExCeL? As this year’s ICE moves into focus, we caught up with Conall McSorley, Business Development Director for gbet – a …
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gbet started out as the founder of the Betdaq business in 2000, but having sold Betdaq in 2013 to Ladbrokes (GVC), the proprietary gbet technology still powers the exchange. gbet is now solely a B2B technical supplier to the sports betting industry, offering a proven player account management platform, plus sportsbook, exchange and Tote/Pari-Mutuel products to operators in Europe and …
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GBE Technologies (gbet) has teamed up with sports data leader Sportradar to create next-generation turnkey sports betting solutions for operators across the globe. A bespoke B2B technology supplier to the sports betting industry specialising in platform and product solutions, including sportsbook, betting exchange and ADW/Tote, gbet’s proprietary technology powers the Betdaq and Ladbrokes betting exchanges (www.betdaq.com and www.ladbrokes.com), as well as the New York …
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“I can’t get on to the integration fast-track with my technology supplier unless I’ve got increased turnover, and I can’t get the turnover without the content that I need to integrate.” Does this sound familiar? Conall McSorley, Business Development Director at gbet, is on hand to explain his take on the ’cause and effect’ dilemma that brings such frustration for …
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Conall McSorley, Business Development Director at gbet, talks to SBC News about rebranding from GBE Technologies, the challenge to allay migration concerns amongst sportsbook operators and how gbet aims to build on its successful partnership with NYRA in the US market. SBC: Can you give the readers on SBC News a brief rundown of the gbet business? CM: Most of …
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