Tag Archives: gareth bale

Why leading esports titles should not be overlooked as substitutes to real sports

The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …

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SportPesa’s Shaun Simmonds – Using sporting partnerships to expand into new markets

The agreement of a five-year partnership with acclaimed video game Football Manager, marked the expansion of SportPesa’s already extensive sporting sponsorship portfolio. The Kenyan sports betting operator, currently sponsors the likes of Everton, Arsenal and La Liga, partnerships that enable SportPesa to expand into new markets, whilst growing its global footprint. Shaun Simmonds, Head of Marketing for SportPesa underlined that the …

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Bettingpro – Festive Thinking…getting serious about SPOTY 2016.

The Christmas break should not signal a market slowdown for bookmakers. Bettingpro.com editor Neil Roarty takes a look at the BBC’s 2016 ‘Sports Personality of the Year’ award and why this ‘festive market’ should be taken seriously by betting stakeholders. __________________________ The BBC Sports Personality of the Year Award is one of the highlights of the festive TV calendar as it …

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Codere Apuestas signs three-year partnership with Real Madrid

Codere Apuestas, part of the Spanish multi-national company Codere Group, has become the official sports bookmaker for Real Madrid. The bookmaker will sponsor ‘Real’ for three seasons until 2019. As ‘Official Sports Bookmaker’, Codere Apuestas will increase its sports betting content, which will include a series of Real Madrid specials such as how many titles the club will win, and …

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William Hill slashes odds on Alistair Brownlee for SPOTY 2016

William Hill has slashed the odds for Alistair Brownlee winning the BBC Sports Personality of the Year (SPOTY) from 100/1 to 10/1, after the triathlete attracted a rush of money for helping his brother over the finishing line at a race in Mexico. The two-time Olympic Champion gave up his own chances of winning the race to aid the exhausted Jonny …

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William Hill fears for Welsh success at Euro 2016

William Hill has confirmed that they are fearing for a fairy-tale Welsh success in the Euro 2016 final on Sunday. The bookmaker has made Germany and France joint 7/4 favourites to win the tournament, but they are hoping that big outsiders Wales fail to emulate the Leicester City story. Wales are currently 8/1, but William Hill have racked up seven …

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Euro 2016 – Can England continue to shut out Wales?

With Game Day 2 of the Euro 2016 tournament set to kick off this afternoon, SBC brings some more bite-size facts about some of this week’s games, as provided by iSportGenius.   Russia vs Slovakia: Kick-off Wednesday June 15, 2:00pm BST • Including friendlies, none of the last six international fixtures between Slovakia and Russia have seen more than two goals …

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