Capitalising on untapped potential is a common theme throughout each passing year as many across the industry aim to gain a critical advantage in a range of emerging markets. With this in mind, Liliana Almeida, Head of Brand and Corporate Communications at Clever Advertising, has been in discussion with SBC News to take a dive into the African continent. In …
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Bayes Esports: why the sector can’t survive without a data strategy
Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, assesses the numerous advantages that are born from utilising the correct data, as well as what plus points these can bring to both operators and players. Esports has become ubiquitous in the context of the next generation of sports and gaming enthusiasts alike. But, what role exactly does esports …
Read More »SBC Summit Rio: there’s room for all kinds of AI tech developments
Technological developments are a core focus of any organisation amid a constant jockeying for position, with the possibilities offered by artificial intelligence currently capturing much attention. This formed a central focus at the recent SBC Summit Rio, where a quintet of experts delved into how the tech could shape the future of the industry, why such models can improve responsible …
Read More »Twenty First Group partner with Abelson to offer player props from data originated for clubs
In conversation with SBC News, Dan Zelezinski, Chief Commercial Officer, Twenty First Group, builds on an experience of using data and analytics to provide content and advisory services to the gaming and media sectors, to assess how a fresh innovation could solve operator pain points. For all the money and attention it gets, football remains a sport littered with inefficiencies. …
Read More »TMT Analysis: utilising data to solve operational pain points
There are many risk and compliance issues currently being faced by the gaming and gambling industry. Most stem from the ability to know who a customer truly is at the point of onboarding and the life cycle of their relationship with an operator. Are they who they say they are? Are they old enough? How can I protect myself from …
Read More »Metric experts on the UK racing state of play
SBC sat down with Metric Gaming’s racing experts Mike Coultard and Charlie Casey to discuss the state of play of the UK racing scene, how operators can be more competitive in a challenging landscape, and of course, some tips for Cheltenham. SBC News: Can you both tell us a bit about your experience and roles at Metric? Mike Coultard, Head of Sales: …
Read More »Assessing AI opportunities and a second wave for crypto
As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In the conclusion of a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and …
Read More »Metric Trader’s Outlook: Preparing for the festive fixtures
For traders, Christmas represents a hectic Premier League fixture pile-up, with teams playing three games in just 10 days; fans happily sit back with a turkey sandwich, whilst trading floors are faced with numerous challenges. Charlie Linford, industry veteran and Director of Trading at Metric Gaming is well versed in this schedule having traded on the frontline for many years. …
Read More »OKTO: solid partners & reliable, robust paytech key to long-term LatAm expansion
“There’s been a shift, but for the last year there has been a lot of insecurity within the operator space.” This began a recent deep-dive into the Brazilian and LatAm market in general as OKTO Commercial Director, Galina Bineva, adopted a Latin American focus during a recent sit down with SBC Media. Despite a plethora of global jurisdictions being on …
Read More »Game Interaction Group: staying ahead in the fiercely competitive platform game
In a similar fashion to much of the online gambling ecosystem, the platform space is one that has quickly become inundated with wave after wave of entrants, as many look to capitalise on what is viewed as a major opportunity for significant success. Boasting 14 years of igaming experience, Game Interaction Group is aiming to adhere to a strict set …
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