Tag Archives: Gaming Economics

Lee Richardson – Gaming Economics – Sports integrity & betting…who loses?

At last week’s Malta i-Gaming Seminar (MiGS), Gaming Economics participated in an industry panel discussing the issues surrounding sports integrity and betting. One essential question was debated; who has most to lose from fixed matches, corrupt governance, doping scandals and all the rest?  The sport itself, bookmakers, punters or fans? All have a special and vested perspective, of course, yet …

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Lee Richardson – Gaming Economics – Horseracing, betting & TV…in terminal decline?

Three years ago, British horseracing decided to pool its collective terrestrial TV rights and sell them to a single broadcaster, Channel 4 (C4), the UK’s number three broadcaster in terms of overall audience share. It meant that horseracing would no longer been seen on the BBC, the nation’s number one broadcaster, and who had pioneered coverage of the sport from …

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Scott Longley – BRIC’s decay impacts regulatory debate

With the cash strapped governments of the once mighty BRIC nations, seeking to implement new economic policies to boost their dwindling funds. Scott Longley examines how the current BRIC downturn will impact betting’s regulatory debate and progress amongst emerging economies  _______________________ Like a worried bunch of Chicken Little’s, the economic commentaries have been busily scaring the world’s markets with the doleful …

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Lee Richardson – Gaming Economics: EPL 2015/16 – BT Sport vs Sky Sports…Two Tribes Go To War

When the new English Premier League (EPL) season kicked off two weeks ago, many UK football fans were already aware of more than just the impending on-field battles. Both BT Sport and Sky Sports have recently launched high-profile, and expensive, advertising campaigns – employing TV, radio, outdoor and social media — designed to win new subscribers. YouGov’s BrandIndex (see below)– a …

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Lee Richardson – Gaming Economics – Gala Coral & Ladbrokes: Deal or No Deal?

Gaming Economics joined 3,000 other industry executives at last week’s iGaming Super Show in Amsterdam, where one of the top topics of conversation was the breaking news that Gala Coral and Ladbrokes were in talks over a potential merger. But remember, we’ve been here before. In 1998, Ladbrokes’ proposed takeover of a then far-smaller Coral were blocked by the Competition …

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Lee Richardson – Gaming Economics – Africa…untapped gold?

In January Gaming Economics analysed the relationship between global sports-betting and television audiences for the English Premier League (EPL). We highlighted the fact that, despite garnering 15% of the global TV audience for the EPL, Africa woefully under-served its 1.4 billion population wanting to bet on the sport it undoubtedly adores. Does the continent therefore represent an opportunity on the …

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Lee Richardson – Gaming Economics – A Review of Gambling Corporate Acquisition in 2014

Big year, better year? The past twelve months have witnessed some of the biggest deals in the history of the e-gaming industry, despite a regulatory and taxation backdrop of unprecedented challenge and change, across the globe. Consolidation continues, and it already seems likely that next year will see more of where the large get larger, the middle gets squeezed and …

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Lee Richardson: British horseracing… time to set Levy adrift

Lee Richardson, CEO at Gaming Economics, has looked at the tired old Levy Scheme and thinks its time that a modern industry found a modern solution. Gaming Economics thinks it’s time for the British horseracing industry to stop relying on Levy funding under its current guise. The Horserace Betting Levy is a statutory instrument which essentially transfers money from those …

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Lee Richardson- EIG Berlin Report Part 2 – World Cup 2014 – Further Match & Betting Insights

In the final part of this EIG Berlin special report Lee Richardson Chief Executive of Gaming Economics presents further insight on game and betting market impacts that effected industry performance during Brazil 2014. Gaming Economics is an independent gaming consultancy specialising in providing sound business guidance for operators, suppliers and investors within the international e-gaming and betting industry. To view part one …

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