Tag Archives: Gaming Economics

SBC coming to America with Betting on Sports conference

America

Sports betting specialist SBC Events, organiser of global conferences Betting on Football and Betting on Sports, is bringing its expertise to America in order to help the gambling industry explore the opportunities afforded by the Supreme Court’s repealing of PASPA restrictions on the betting industry. Betting on Sports America is a two day conference which will be held on 24-25 …

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Scott Longley – A short history of gambling shirt sponsorship in football (part 2)

 Speaking to industry stakeholders, Scott Longley details the ‘high-water mark’ of betting shirt sponsorship in football. As leadership is pressured to deliver a better ROI on football marketing, what does the future hold for the sector’s relationship with the beautiful game… ____________________ SBOBET has claims to being perhaps the most far-sighted sponsor to have ever appeared on the front of …

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Spectrum Gaming & Gaming Economics: Go West…The opportunities for European providers as land-based gaming meets online in US

As European betting and gaming markets saturate and see industry-wide costs driven up, the USA may provide fertile land for European betting stakeholders as US gambling giants redefine their customer propositions.  In a soon to be published industry White Paper, Spectrum Gaming and Gaming Economics assess current market dynamics, issues and stakeholder opportunities.  ______________________ Overseas online operators and providers who hope …

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Lee Richardson – Gaming Economics – Brexit…who wins, who loses?

Returning from the Malta iGaming Summit (MiGs), Lee Richardson, CEO of Gaming Economics assesses the impact of Brexit on gambling’s international stakeholders. Facing an uncertain future who stands to gain the most from Brexit and its wider impacts… _______________________ Late last month Collins, the dictionary publishers, named ‘Brexit’ the word of the year…and in light of the UK’s historic referendum …

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Lee Richardson – Gaming Economics – A long cold winter ahead…examining the latest UK government industry probe

Lee Richardson Chief Executive of Gaming Economics details opinion and context on the recent government announcement of an industry review of FOBTs and advertising standards… _________________________ Just as autumn arrives, the UK government has this week launched its long-awaited review of gambling, which includes an investigation of gambling machines (including Fixed Odds Betting Terminals (FOBT)) and advertising. Gaming Economics has …

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International betting community gathers in London for Betting on Sports 2016

London will be subjected to a sports betting industry invasion on Thursday 15th and Friday 16th September, as sports betting operators from around the globe arrive to network and discuss the latest trends and developments. Betting on Sports 2016 has attracted sportsbook operators from the UK, Central and Eastern Europe, US, Canada, Africa, Asia, and even Australia. Organised by SBC …

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Lee Richardson – Gaming Economics: Big events, tiny audiences….how sports fans, bettors and bookmakers all lose out!

Lee Richardson MD of Gaming Economics, tells sports betting industry stakeholders why they should be concerned by the declining TV audience figures of major sporting events. With a proliferated TV schedule and changing viewer habits, will sporting events ever gain the broadcasts figures and viewer engagements of years gone by?  Despite one of the most fascinating final-day championship golf duels in …

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Lee Richardson – Gaming Economics : TV, football & betting…The wrong sort of viewers?

Apparently, the governance of the English Premier League (EPL) are in urgent talks with cyber-security experts in an effort to stop fans watching top-flight football on illegal online streams. This matters hugely to the EPL, which has sold rights to live football in the UK to BT Sport and bSkyb for billions on the basis that it attracts the young, …

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Lee Richardson – Gaming Economics – Bitcoin’s true sector value

As a currency Bitcoin has seen its critics and sceptics grow in the past months as its value continues to decline. Nevertheless Gaming Economics MD and SBC Contributor Lee Richardson tells the betting sector that the crypto-currency’s mechanisms may likely lead to much needed industry wide innovation and operational restructuring… __________________ Many of us have heard of Bitcoins. Some have earnt these digitally-created tokens, …

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Lee Richardson – Gaming Economics – Sports integrity & betting…who loses?

At last week’s Malta i-Gaming Seminar (MiGS), Gaming Economics participated in an industry panel discussing the issues surrounding sports integrity and betting. One essential question was debated; who has most to lose from fixed matches, corrupt governance, doping scandals and all the rest?  The sport itself, bookmakers, punters or fans? All have a special and vested perspective, of course, yet …

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