Tag Archives: Gal Ehrlich

Yori Arami to coordinate BETER market expansion as CRO

BETER has appointed a new Chief Revenue Officer to oversee its market expansion ambitions for 2022, with Yori Arami stepping in to the role. Detailing that the appointment is reflective of the company’s growth roadmap, BETER has described the new hire’s ‘commercial acumen’ as ‘instrumental’ for its expansion plans and to establish itself as the ‘supplier of choice’ for next-gen …

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BETER secures content agreement with Betlive to strengthen Georgia presence

BETER has moved to strengthen its position in the Georgian betting and gaming market via a partnership with Betlive, focusing on the delivery of ‘next-generation’ content. As part of the package for Betlive, BETER will provide its esports and fast sports offerings for the operator’s players, including live streams, data and odds of markets such as table tennis, efootball, basketball …

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BETER carries out strategic makeover to engage next-generation audiences

BETER has carried out a significant overhaul of its content and data services as it seeks to match the demand “for a new era of betting”. As a result, BETER will revamp its multiple live API feeds spanning sports, esports, gaming and live casino to ensure that clients will be supported by “the most reliable supplier available”. “We’re here to …

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Anna Vikmane to drive new live casino era through BETER Live

BETER Live

BETER believes it is ready to transform the live casino vertical through the launch of its latest product, BETER Live. Established with a mission to provide the best selection of high-tech, entertainment-first gaming experiences available in the live casino space, BETER wants to surpass the expectations of the ‘new generation of player’. Led by Anna Vikmane, a veteran of both …

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Gal Ehrlich, BETER: Fast betting content is complementary to traditional sports and esports events

Gal Ehrlich, CEO of BETER

2020 was a tipping point for the fast-betting and commercial sports performance in the absence of a regular sports schedule due to the Covid-19 pandemic. Despite seeing strong rates of growth throughout the pandemic, fast betting within the esports sector has continued to grow throughout 2021 as highlighted by Gal Ehrlich, CEO of BETER. Giving a presentation at the recent …

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BETER adds AI tournaments to esports roster

BETER adds AI tournaments to esports roster

BETER will now provide live streaming, live data and odds for 4,500 esports events per month for sportsbooks with the launch of Virtual eComp Artificial Intelligence esports tournaments. The tournaments, which will include cyber football and cyber basketball matches, will utilise BETER Live Data to ensure that end users gain access to the “widest possible selection of markets and odds …

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M88 expands esports offering via BETER partnership

BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage.

BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage.  Through the new partnership, BETER will distribute its portfolio of 30,000+ global esports tournament events as well as content from 200,000 ESportsBattle matches each year.   BETER will also provide M88 with customised quarter markets, including live streams, data, odds and …

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BETER identifies new core strategic initiatives as it enters ‘next phase’ of development

Gal Ehrlich, the newly appointed CEO of BETER, has outlined his ambitions for the company to continue developing the ‘fast betting niche’ while also identifying new growth opportunities.  Delivering his first strategic presentation since becoming CEO, Ehrlich emphasised that the implementation of robust corporate governance systems will be a core strategic initiative for BETER going forward. He said: “We are …

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