Tag Archives: Funtactix

Playtech targets casual games market with Funtactix purchase

Playtech has unveiled a strategic plan to significantly increase its market share of the IP-based casual games market. This initiative follows the acquisition of Funtactix, an award-winning publisher of film and television-based games. Funtactix has built a reputation in Hollywood and with gamers for delivering casual game experiences based on the most popular entertainment franchises including The Hunger Games, Mission: …

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