Smarkets has made its US debut after soft launching its SBK sportsbook app in partnership with Colorado’s Full House Resorts. The technology group branded its US Colorado debut as a major strategic achievement for the SBK product, less than a year since its sportsbook inception. Last September, Smarkets rolled out its proprietary built SBK sportsbook, a next-generation betting platform which …
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Smarkets makes its US play with Full House Resorts
Announced as a major corporate development, fast-growth Smarkets has this morning confirmed that it will enter the US sports betting market in partnership with Nasdaq-listed casino group Full House Resorts. Updating the market, Smarkets leadership confirms that it has secured a long-term technology agreement to act as lead online sportsbook supplier for Full House Resorts within the states of Indiana …
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