Last week, Fitzdares extended its partnership with Fulham FC, continuing as the club’s official UK betting partner, but with a noticeable difference to other Premier League bookmaker deals – the absence of any prominent shirt branding. William Woodhams, Fitzdares’ CEO, spoke to SBC News about what this partnership means for the company, and the significance of cross-engagement within the different …
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Fitzdares has extended its partnership with Fulham FC as the bookmaker continues as the official UK betting partner of the South West London club. Fitzdares will bring its ‘unique style’ to the club’s new lounge where the company has commissioned art by Sports Illustrator Bill Butcher for the walls, to go along with ‘distinctive’ designs from Interior Designer Rossana Bossom. …
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Despite the Premier League’s vote to gradually reduce the visibility of gambling sponsorships, the top-flight remains a prominent vehicle for operators due to its broadcasting reach and branding power. This is the primary motivation behind SBOTOP’s deal with Fulham FC, Celton Manx Limited CEO Bill Mummery explained. The firm’s agreement with the Cottagers marked its return to the Premier League, …
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SBOTOP has signed an agreement with Premier League club Fulham FC, becoming the team’s sponsor for the 2023-24 season and continuing its presence in the English top-flight. The operator, registered in Isle of Man as Celton Manx Ltd and active via the SBOTOP/SBOBET betting brands, will have its logo featured on the front of the Cottages’ first team and on …
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Newly promoted Premier League side Fulham FC has signed W88 as front-of-shirt sponsor, ahead of a planned vote on the future of such arrangements. The Asia-focused sportsbook and casino brand’s logo will feature on the front of the West London club’s men’s and women’s first team kit for the 2022/23 season as a result of the linkup. W88 is no …
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Asiabet33 has been named as the official Asian betting partner of EFL Championship side Fulham FC, under the terms of a deal covering the 2021/22 season. The firm primarily focuses on providing ‘cutting edge technological’ solutions to industry incumbents across the Asia betting and gaming market, and is currently active in Malaysia, Singapore, Thailand and Japan. “Asiabet33 is thrilled to …
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As the third nationwide UK lockdown continues, the Premier League has made the decision to continue providing televised coverage of all matches. The announcement follows the earlier decision by Richard Masters, the league’s Chief Executive, to keep playing games behind closed doors for the remainder of the season. Spectators were able to return to stadiums in a limited capacity of …
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Fulham FC has confirmed that Gibraltar betting group BetVictor will serve as its ‘main team sponsor until the summer of 2022’. Agreeing terms on a two-year sponsorship, the BetVictor brand will be displayed on the front of Fulham’s first team and women’s playing kits.In addition, the bookmaker will be named as the club’s main team partner, with its logo also …
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The Premier League has confirmed the appointment of Susanna Dinnage as new Chief Executive replacing incumbent Richard Scudamore who will depart the organisation at the end of the year, ending his 19-year leadership tenure. A leading media and entertainment executive, Dinnage is the current President of Discovery Networks UK & Ireland (2016-2018), leading operations and commercial planning for the American …
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Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …
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