July 25, 2022
A few months after announcing the planned launch of its sports betting venture in the UK market, DAZN believes it is poised to capitalise on shifts in bettor habits. A report this morning from the Financial Times (FT) quoted DAZN group CEO Shay Segev as stating the firm’s betting offering will cater to changing consumer trends among UK bettors, whilst …
Read More »May 9, 2019
The Financial Times has reported that a number of football governing bodies are exploring the potential of advertising/sponsoring ‘video assistant referee (VAR)’ match breaks. World football governing body, FIFA, is reported to have been approached by advertising companies seeking to sponsor ‘VAR breaks’, during last summer’s Russia 2018 World Cup tournament. The opportunity to advertise to football audiences during live …
Read More »August 26, 2015
The markets have responded positively to today’s announcement by Paddy Power and Betfair that they are considering a merger. Betfair shares jumped 18%, while Paddy Power’s have increased by more than 15%. In contrast, the share prices of competitors William Hill and Ladbrokes have dropped on the news. Writing in the FT’s Lombard column, Jonathan Guthrie said that the merger …
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