Tag Archives: Fresh 8

Fresh 8 nets Sky Bet personalised ad-serving partnership

SBC News Fresh 8 nets Sky Bet personalised ad-serving partnership

Sky Betting & Gaming subsidiary Sky Bet has announced that it has signed a multi-year deal with industry ad-serving software provider Fresh 8 Gaming (Fresh 8), which will see the sports betting operator use its next generation advertising platform. Utilising Fresh 8’s content intelligent personalised ad-serving platform, Sky Bet will look to drive player engagement and acquisition across its product …

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Andrew Sharland – Fresh 8 Gaming – bringing innovation to igaming content

SBC News Andrew Sharland - Fresh 8 Gaming - bringing innovation to igaming content

Mobile content optimisation start-up Fresh 8 Gaming, a finalist at this year’s Betting on Football Awards, aims to improve player acquisition by using dynamic advertising widgets combined with data and geo-location mapping in order to serve the viewer better targeted messaging with regards to igaming and sports betting products. This week, Team SBC catches up with Andrew Sharland Managing Director …

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Bet365 named Best Football Bookmaker

SBC News Bet365 named Best Football Bookmaker

Bet365 picked up the Best Football Bookmaker title at the inaugural Betting on Football Awards last week, outpacing the competition with 35% of the popular vote. Bet365 took the award, sponsored by BetConstruct, ahead of the four other finalists: BetVictor, Paddy Power, Pinnacle Sports and SkyBet. On behalf of Bet365, James Woods, Head of Performance Marketing, collected the award from …

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