June 14, 2016
Sky Betting & Gaming subsidiary Sky Bet has announced that it has signed a multi-year deal with industry ad-serving software provider Fresh 8 Gaming (Fresh 8), which will see the sports betting operator use its next generation advertising platform. Utilising Fresh 8’s content intelligent personalised ad-serving platform, Sky Bet will look to drive player engagement and acquisition across its product …
Read More »October 2, 2015
Sports content and data provider Perform Media Group has announced that it has formed a strategic inventory partnership with sports betting advertising specialist Fresh8 Gaming (Fresh8). The partnership will see Fresh8 real time content and messaging technology integrated throughout Perform’s global media portals, which includes Goal, ePlayer, Soccerway, Sportal and Sporting News. Fresh 8 content advertising technology provides clients with …
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