Tag Archives: Freddie Longe

IMG Arena nets major media extension with Brazil’s Liga Nacional de Basquete

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Global sports betting content hub and innovation studio, IMG ARENA has confirmed that it has secured a six-season extension to its global live-streaming partnership with  Liga Nacional de Basquete (LNB), Brazil’s highest tier of professional basketball. The new deal covers an increased number of NBB matches and the Copa Super 8. Launched in December 2008, the LNB brought together the …

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IMG ARENA boosts table tennis offering with WTT deal

IMG ARENA has entered into a long-term partnership with World Table Tennis (WTT) which will see the sports betting service and content hub gain worldwide live betting streaming and data rights for WTT events. Under the terms of the agreement, sports betting operators will gain access to content from events organised by WTT, including the World Table Tennis Championships. Freddie …

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ATP Tennis makes virtual sports debut with IMG ARENA

Tennis’ ATP Tour will launch its first virtual sports product after expanding its longstanding partnership with IMG ARENA – the sports betting innovation studio and content hub of global sports publishing group IMG. The sport’s first officially branded virtual sports product features logos from the ATP Masters 1000 series and official tournament names. It has been designed to deliver players …

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IMG Arena secures European volleyball betting data deal

Sports betting service IMG ARENA has announced a long-term, worldwide live betting streaming and betting data rights partnership with the European Volleyball Confederation (CEV). The deal, which covers volleyball, beach volleyball and snow volleyball, allows sports betting operators to access the content across all CEV organised events such as EuroVolley and the Volleyball Champions League. Freddie Longe, Executive Vice President …

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IMG strengthens its global network with NHL US rights

IMG ARENA has secured rights to provide U.S. sports betting operators live streams of select out-of-market National Hockey League (NHL) games, via its digital betting platforms. The firm has been a NHL sports betting live stream provider in the European market for several years, and will be introduced to legalised U.S states and future states that will become authorised in …

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IMG Arena nets SPFL global betting streaming rights

Closing 2019 trading, IMG Arena confirms that it has secured a long-term partnership to distribute Scottish Professional Football League (SPFL) content to the global betting market. Agreeing terms on a five-year arrangement, IMG Arena will act as lead distributor of SPFL ‘live stream broadcasts’, and will maintain production set-ups for certain SPFL matches. The distribution will encompass Ladbrokes Premiership matches including the …

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IMG Arena delivers live betting opportunities with UFC Event Centre

Industry data, insights and content provider IMG Arena has teamed up with UFC to launch the UFC Event Centre, which is hoped to deliver new opportunities for live, in-round betting during UFC matches. The official data feed from both the UFC Event Centre and UFC will be made accessible via licensed partnerships with sportsbooks and gaming operators, which is due to include including IMG …

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Freddie Longe – IMG Arena will deliver fresh prospects for betting innovation

Last November, leading international sports marketing agency, publisher and data distributor IMG launched its industry-specific ‘IMG Arena’ division, seeking to deliver innovation and audience dynamics for all betting stakeholders. The standalone division is led by Freddie Longe Managing Director, who details to SBC how IMG Arena will utilise all active corporate components to shake-up betting’s legacy tech values and market propositions…  ________________ …

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PGA Tour tasks IMG Arena with delivering ‘innovative and safe’ betting content

IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG announces its first comprehensive data partnership with golf’s PGA Tour. Securing a multi-year partnership, IMG Arena becomes the lead distributor of PGA Tour (US + North American golf) data to sports’ media, news, betting and entertainment organisations worldwide. Further commercial provisions, see IMG Arena become the …

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IMG launches betting disruptor ‘IMG Arena’

International sports marketing agency, publisher and media/data distributor IMG have announced the launch of its betting industry focused ‘IMG Arena’ division. Part of its global media enterprise, IMG Arena is headquartered in London and will be tasked with developing new innovations and audience enhancements for the group’s +250 sportsbook clients. The new division is led by Freddie Longe as IMG …

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