Tag Archives: fred done

The Betfred Story Part 2: The Bonus King

SBC News The Betfred Story Part 2: The Bonus King

“One thing with Fred is that he gives everyone a chance, whether you’re a millionaire or whether you’re skint. He gives you a chance to win, and that’s what the man’s about – value.” – Gary Wiltshire, pundit and bookmaker Part Two of the Betfred story (see part one here) looks at how the company flourished. Before long Fred Done’s …

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The Betfred Story Part 1: From Humble Beginnings

SBC News The Betfred Story Part 1: From Humble Beginnings

“I’m a businessman, but first and foremost I’m a bookmaker. And I love bookmaking.” UK bookmaker Betfred has grown into a multi-billion pound enterprise, and one that employs thousands across the UK, but this wasn’t always the case. Co-owner Fred Done opened the first shop way back in 1967, in a working-class area of Pendlebury, Salford. In the first part …

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Fred Done celebrates 50-years in the betting game

SBC News Fred Done celebrates 50-years in the betting game

Betfred founder Fred Done (74) is celebrating his 50th year in business, stating to the Manchester Evening News that he ‘will not slow down’. Alongside brother Peter, Fred Done opened his first betting shop ‘Done Bookmakers’ In Pendlebury, Salford, on September 4, 1967. Heading up the family business, Done would create a UK betting behemoth in Betfred which today operates …

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Fred Done – Tote dispute sees ‘Betfred finished with UK racing’

SBC News Fred Done - Tote dispute sees 'Betfred finished with UK racing'

Independent bookmaker Betfred is ready to scrap its entire commercial relationship with UK racing, detailing that it will no longer sponsor events and cull its entire on-course betting portfolio. A frustrated Fred Done founder of Betfred has stated to the Racing Post that his company ‘can live without the sport’ and that the bookmaker’s ‘association with racing is now broken’. …

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Partnership upgrade sees Betfred become Bolton Wanderers official shirt sponsor

SBC News Partnership upgrade sees Betfred become Bolton Wanderers official shirt sponsor

Football and betting partnerships continue to flourish this off-season as Bolton Wanderers FC announces bookmaker Betfred as its official shirt sponsor for the upcoming EFL Championship 2017/18. Upgrading its existing betting partnership, Bolton Wanderers will wear the Betfred logo on their match shirts for a period of two seasons, with the bookmaker gaining heightened match-day exposure throughout Wanderers’ Macron Stadium …

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Ascot sticks with Betfred Tote for launch of ‘AscotBet’ pools in 2018

SBC News Ascot sticks with Betfred Tote for launch of 'AscotBet' pools in 2018

Updating the market, the management of Ascot Racecourse has confirmed that it will launch its ‘AscotBet’ pool betting system in 2018. The product will be developed in-partnership with Betfred’s Totepool, who will end its trackside pools monopoly on July 2018, opening the market to new incumbents. Ascot management stated that following a review of options, it had decided to keep …

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