Tag Archives: fred done

Betfred extends ‘bangers and mash’ Super League deal

Fed Done, Betfred, with Super League trophy

Betfred has extended its flagship sponsorship arrangement with the Super League, the top-tier of English and European rugby league, for a further three years. The bookmaker first partnered with the Super League in 2017, and in the years since, the company has extended its association with the sport to cover men’s and women’s wheelchair rugby, the England national team and …

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Betfred makes changes to US leadership with Kresimir Spajic as CEO

Betfred USA, Grand Falls, Iowa

Kresimir Spajic has been confirmed as the new CEO of Betfred USA, the stateside-facing venture of UK heritage omnichannel operator Betfred. Betfred USA is currently active in 10 US states, and in the leadership position Spajic will be tasked with continuing the rollout of its strategy and operations across the country. From its headquarters in Warrington, Greater Manchester, Betfred has …

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Betfred upgrades content hub to seize global omnichannel synergies

IGT supports launch of Betfred’s ‘legendary brand’ in Nevada

Betfred has enhanced its approach to content utilisation by updating its online hub, replacing the existing blog.betfred.com page with the new insights.betfred.com platform. The new webpage has been developed by the Warrington-based bookmaker’s marketing, content and brand teams, with the chief goal being to create synergy between the company’s retail and online offerings. Given that omnichannel is one of the …

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Betfred donates £30k following Macmillan initiative at World Matchplay

SBC News Betfred donates £30k following Macmillan initiative at World Matchplay

Betfred has made a bumper £30,000 donation to the Macmillan Cancer Support following its annual charity activity at the Betfred World Matchplay and Women’s World Matchplay. The operator – which is title sponsor of the darts competition at Blackpool’s Winter Gardens –  held the initiative for the second successive year. Betfred pledged a donation of £50 per 180 hit, alongside …

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Fred Done: “A privilege” as Betfred sponsors the St Leger Festival

SBC News Fred Done: “A privilege” as Betfred sponsors the St Leger Festival

Betfred has linked with Doncaster Racecourse and Arena Racing Company (ARC) to form a multi-year collaboration for the St Leger Festival. The event includes the ‘world’s oldest classic’ the Betfred St Leger Stakes, and takes place from 14-17 September. As title sponsor, the bookmaker will support  a number of the key races across the meeting such as the Betfred May …

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“A great way to start Cheltenham” as Jonjo O’Neill JR becomes Betfred ambassador

SBC News “A great way to start Cheltenham” as Jonjo O’Neill JR becomes Betfred ambassador

Betfred has revealed that jockey Jonjo O’Neill JR has joined as a brand ambassador until the 2024 Grand National. Jonjo O’Neill JR is the son of two-time Gold Cup-winning jockey and Grand National-winning trainer Jonjo O’Neill. He is also a former Conditional Jockey Championship winner who will now be looking to claim victory at the 2023 Cheltenham Festival, which begins …

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Bryan Bennett, Betfred USA Sports: Americanising a UK legacy brand

Bryan Bennett, Betfred USA Sports: Americanising a UK legacy brand

A staple of the British high-street, Betfred is one of the country’s most recognisable betting brands with a reputation built upon its retail offering and sponsorship activities, and the company is now embarking on its ambitious global growth plans. Following the long-awaited launch of its Las Vegas sportsbook this month, Betfred USA Sports Chief Operating Officer Bryan Bennett spoke with …

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