Tag Archives: fred done

Betfred partners with England RL trio in new sponsorship agreement

The Betfred Championship final trophy

Betfred has penned a triple deal to become an official partner to the England Men’s, Women’s and Wheelchair teams for 2021, including when England hosts the upcoming edition of the Rugby League World Cup (RLWC) tournament. In 2017, the UK bookmaker secured the title sponsorship of the Super League, the top tier of rugby league. The deal was extended in May …

Read More »

Phumelela ‘winds up business’ as it delists from JSE

Phumelela ‘winds up business’ as it delists from JSE

South African horse racing operator Phumelela Gaming and Leisure Group will delist from the Johannesburg Stock Exchange (JSE) in early 2021 as the company is broken up to repay creditors.  The heritage racing operator has faced financial difficulties for a number of months, following the forced closure of its racetrack venues due to South African coronavirus restrictions in May.  Johannesburg’s …

Read More »

Suitors await Caesars call on William Hill’s ‘non-US’ assets

City news sources report that New York investment fund Apollo Global Management will bid to acquire William Hill Plc’s ‘non-US assets’, as the FTSE250 firm moves to merge with US strategic partner Caesars Entertainment. Apollo had formally announced its intentions to bid for an outright acquisition of William Hill. However, the investment fund’s pursuit of the heritage UK betting group …

Read More »

Done eyes William Hill estates in potential UK chop-up

Betfred founder Fred Done is reported to be eyeing a swoop of William Hill’s UK retail estates at a discount price, as rumours circulate as to how Caesars Entertainment will reshape the company, following this morning’s approval of its £2.9 billion takeover offer.  Done has been branded as the big winner of the Caesars deal, having built a 6% stake …

Read More »

Betfred debuts new rockabilly TV campaign promoting ‘Nifty Fifty’ live draws

Betfred has launched its new national TV advertising campaign ‘Great Balls of Fire’ to promote its new ‘Nifty Fifty’ daily live draw game. Developed by Liverpool-based creative marketing agency Zut Media, the 30-second TV-spot takes place in a 1950s dance hall, with Betfred promoting its new daily draw to Jerry Lee Lewis’ rockabilly anthem of ‘Great Balls of Fire’. Launched …

Read More »

Betfred supports Stroke Association with £32,000 donation

Following its charity activity at the 2020 World Matchplay, Betfred will donate £32,000 to the Stroke Association. Betfred, which was the title sponsor of this year’s tournament, previously unveiled a pledge to donate £50 per 180 hit during the tournament, as well as a £10,000 bonus should last year’s total of 330 be matched or beaten. “I’m delighted to be …

Read More »

Betfred secures British Masters title extension

Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …

Read More »

Betfred purchases 3% share in William Hill

Taking advantage of its growing market share across the US, Betfred owner Fred Done has acquired a 3.03% share in rival bookmaker William Hill. The move comes after Betfred has continued to expand across the post-PASPA market, having recently launched sportsbooks in both Colorado and Iowa, as well as securing an agreement with Scientific Games to go live in Pennsylvania. …

Read More »

Betfred lands title sponsorship of Wilder vs Fury rematch

Betfred has been announced as the official sponsor of this weekend’s undisputed heavyweight title fight between Deontay Wilder vs Tyson Fury (Saturday 22 February).  The Las Vegas showdown takes place at MGM Grand Garden Arena and is available on pay-per-view on BT Sport Box Office for UK audiences, as  Betfred marketing secures the title sponsorship to what many anticipate will be …

Read More »

Fred Done makes investment into GGIntel

The founder of Betfred Fred Done has strengthened his commitment to esports after it was confirmed that he has made an investment into the Manchester-based esports news, entertainment, and media focused business, GGIntel. The start-up firm, which is focussed on achieving its goal of becoming a world-leading esports publisher, is set to provide bespoke content, global event and tournament information …

Read More »