In-race betting markets for Formula One (F1) may have historically been quite basic, but Sportradar is flipping the script by using an extensive range of data points to create a more exciting product and drive increased engagement among F1 fans. That was one of the main takeaways from the ‘Bridging the Gap Between Formula 1 and Live Betting’ webinar, hosted …
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Comcast has named Dana Strong as the new CEO of Sky following the announcement that incumbent Jeremy Darroch is vacating the position. Strong’s most recent position was President of Consumer Services at Comcast, the American media giant which acquired Sky for £30.5 billion in 2018. In her new role she will report directly to the company’s CEO Brian L Roberts. …
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Formula One team Racing Point has terminated its title sponsorship with Kenyan bookmaker SportPesa due to ‘difficulties in their home market’, according to the firm’s team principal Otmar Szafnauer. Racing Point had initially signed a multi-year title sponsorship with SportPesa ahead of the 2019 F1 season, marked as the Kenyan betting group’s biggest-ever sponsorship commitment. However, as a new F1 season approaches (start …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on DAZN acquiring the majority of UCL rights in Germany, BeIN’s acquiring of Euro 2020 French broadcasting rights, LFC’s Nike partnership announcement and an interview with FootballMedia CEO Dean Akinjobi. ___________________ DAZN takes over …
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With the launch of its new sportsbook, VSODDS.BET is aiming to place a greater focus on betting traders, offering only pre-match, fixed odds to players in core markets around the world. The Curaçao-licensed operator offers odds and markets across a wide range of sports, including Football, Tennis, Golf, Basketball, Formula One, American Football, Ice Hockey and Handball, with more to …
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The Formula One curtain raiser gets underway this weekend, with Melbourne once again playing host as the razzmatazz rolls back into town. Australia welcomes the glitz and glamour, to open a season which sees Lewis Hamilton aim to become back to back World Champion for the second time in his career. The enigmatic Englishman, Britain’s most successful driver, is favourite …
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SPORT.Guru, operating under the zero seven gaming umbrella, is to launch a managed affiliate programme with Income Access, utilising the firms software and network to maximise customer acquisition. The new programme is to be managed by Income Access’ in-house affiliate management team, with the SPORT.Guru integration to support affiliate recruitment and overall programme growth by connecting it to an extensive …
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The expansion of sportsbooks has meant that the offering provided by tipster and affiliate sites has also widened and become more informative with a greater emphasis on detail and statistical data. Menghan Fu, Betting.net’s Operations Manager spoke to SBC about how supplying a wide range of content to advise the punter is something that has always been a foremost priority …
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Betway is to make a £1,000 donation to the Bradley Lowery Foundation, after ex-England forward Jermain Defoe was left off this year’s Sports Personality of the Year (SPOTY) shortlist. The current Bournemouth striker hit headlines up and down the country after building a heartening friendship youngster Bradley Lowery, who was bravely battling neuroblastoma and sadly passed away in July of …
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