Tag Archives: Formula One

Aristocrat welcomes Playtech sale of Finalto division

Aristocrat Leisure has made progress in its prospective acquisition of Playtech, after stakeholders of the latter company voted in favour of selling its Finalto financial trading division to Gopher Investments. The disposal of Finalto to Gopher was cited as a ‘key condition of aristocrat’s offer’ for the whole of the Playtech business, and has been welcomed by the gaming content …

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188bet secures two top-flight sponsorship arrangements

Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will gain brand awareness across Asia …

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Former F1 team manager Eddie Jordan to lead $1bn bid for OpenBet

Eddie Jordan, the Irish businessman who made his name in Formula One management and analysis, is leading a $1 billion bid for Scientific Games’ OpenBet sports betting division, according to The Currency. The planned takeover was reportedly confirmed by former Australian Formula One racing driver Mark Webber in an Instagram post, describing the development as ‘a mega acquisition in gaming’. …

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Entain accelerates igaming content development across multiple markets

Entain has announced plans to double investment in its in-house game studios to accelerate content development across several international markets, including the UK, the Baltics and the US. New content will include ‘first of their kind’ free-to-play slot tournaments, which so far have seen over 30,000 UK-based Entain customers take part in June following the launch, whilst international customers of …

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Entain Party brands join McLaren Racing sponsorship roster

Sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands have entered into a multi-year partnership with the McLaren Racing team. The alliance, which is built on ‘a shared track record of delivering entertainment through cutting-edge innovation’, according to a joint statement, will be underpinned by a common approach to safety and responsibility. From the Monaco Grand Prix onwards, …

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How Sportradar is helping to drive fan engagement for Formula One

In-race betting markets for Formula One (F1) may have historically been quite basic, but Sportradar is flipping the script by using an extensive range of data points to create a more exciting product and drive increased engagement among F1 fans. That was one of the main takeaways from the ‘Bridging the Gap Between Formula 1 and Live Betting’ webinar, hosted …

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Dana Strong takes the lead as new Sky CEO

Comcast has named Dana Strong as the new CEO of Sky following the announcement that incumbent Jeremy Darroch is vacating the position. Strong’s most recent position was President of Consumer Services at Comcast, the American media giant which acquired Sky for £30.5 billion in 2018. In her new role she will report directly to the company’s CEO Brian L Roberts. …

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Racing Point F1 drops SportPesa due to home market ‘difficulties’

Formula One team Racing Point has terminated its title sponsorship with Kenyan bookmaker SportPesa due to ‘difficulties in their home market’, according to the firm’s team principal Otmar Szafnauer. Racing Point had initially signed a multi-year title sponsorship with SportPesa ahead of the 2019 F1 season, marked as the Kenyan betting group’s biggest-ever sponsorship commitment. However, as a new F1 season approaches (start …

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Insider Sport: On The Ball – DAZN & BeIN expand their UEFA profile

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on DAZN acquiring the majority of UCL rights in Germany, BeIN’s acquiring of Euro 2020 French broadcasting rights, LFC’s Nike partnership announcement and an interview with FootballMedia CEO Dean Akinjobi. ___________________ DAZN takes over …

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