Tag Archives: Formula 1

Formula 1 confirms launch of Live ‘in race’ Odds with Sportradar and ISG

ISG

Alongside Sportradar and the Interregional Sports Group (ISG), Formula 1 has announced the launch of a Live ‘in race’ Odds offering that was first trialled as part of an exclusive partnership. The deal will see Sportradar benefiting from never before released historical F1 data, as it forms new Live Odds models set to be launched ahead of the 2020 season at the …

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Bookmakers set to cash in on ‘one of the best weekends of sport’

There is set to be a spike in wagered stakes across the betting industry, as a quartet of major sporting events hit UK screens on the weekend.  With the Wimbledon finals, Cricket World Cup Final, Newmarket Festival and Formula 1’s British Grand Prix (GP) all underway between Saturday and Sunday, bookmakers are estimating betting stakes to reach around £100m. Harry …

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‘Grid that Gives’… SportPesa backs Racing Point F1’s cancer care commitment

Kenyan betting group SportPesa has moved to strengthen its title sponsorship of Formula 1 racing team Racing Point, announcing the launch of new charity initiative ‘Grid that Gives’. The F1 charity initiative will be launched this weekend at the British F1 Grand Prix at Silverstone Circuit, raising funds for breast cancer sufferers in partnership with Racing Point charity partner ‘Breast …

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F1 rumours see Sportpesa partner with team Racing Point

Motorsport community RaceFans.net has reported that Kenyan betting group Sportpesa has secured a ‘landmark title sponsorship’ of Formula 1 team ‘Racing Point’ for the upcoming F1 2019 season (start date – 17 March). Undertaking its second full season in F1, the Racing Point team (formerly Force India) is backed by Canadian finance magnet Lawrence Stroll, who is reported to have …

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Chase Carey – Responsibility must drive F1 betting partnerships

Chase Carey, President & Executive Chairman of Formula 1, has personally backed the sport’s decision to align itself with sports betting. Updating stakeholders, Carey insists that F1 governance will monitor wagering activities and sanctioned bookmaker marketing, stating that betting on F1 will be undertaken in a ‘responsible manner’. “With betting obviously we have responsibilities that go with it,” Carey detailed to …

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ISG enters talks about “ground-breaking” F1 partner package

ISG

Interregional Sports Group (ISG) is going to market with the first stage of its ground-breaking betting partner package for Formula 1, a first-of-its-kind partnership for the sport, which was formally announced at this year’s Betting on Sports conference. Just two months after confirming this commercial partnership with Formula 1 – the world’s most prestigious motor racing competition, the London based …

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Regulus Partners – The legitimacy of Labour’s proposals

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Politics – Watson’s reforms more elementary than barking mad Britain’s gambling stakeholders were offered a vision of regulation under a Labour government this week as the party’s deputy leader, Tom Watson …

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Income Access launches affiliate programme with German DFS brand

Copyright: harvepino / 123RF Stock Photo

SPORT.Guru, operating under the zero seven gaming umbrella, is to launch a managed affiliate programme with Income Access, utilising the firms software and network to maximise customer acquisition. The new programme is to be managed by Income Access’ in-house affiliate management team, with the SPORT.Guru integration to support affiliate recruitment and overall programme growth by connecting it to an extensive …

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