Tag Archives: Formula 1

David Lampitt, Sportradar: F1 presents betting’s most sizeable opportunity

ISG

With betting markets re-emerging from lockdown last June, Sportradar launched its suite of Formula 1 live in-race betting products, seeking to revitalize F1 race-day engagements for global motorsport’s biggest audience.  As Round-6 of a revamped Formula 1 season gets underway this weekend at the Spanish Grand Prix (Sunday 16 August Barcelona) – David Lampitt, Managing Director Sports Partnerships at Sportradar, …

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Esports Insider – Critical agenda unveiled for inaugural ‘ESI Digital Summit’

Leading B2B esports publisher Esports Insider (ESI) is pleased to reveal the first wave of speakers and content for the inaugural ‘ESI Digital Summit’, the first major digital event dedicated to the business of esports. With two full days of content on 26 and 27 May, topics will range from brand showcases shining the spotlight on prominent mainstream partnerships through to …

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Why leading esports titles should not be overlooked as substitutes to real sports

The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …

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Sportradar brings live in-race betting markets to F1’s tracks

Sports data and content supplier Sportradar has strengthened its Formula 1 offering with the introduction of live in-race betting markets, which will make pre-race and in-race markets available to operators. As F1’s official exclusive data provider, Sportradar will roll out the new markets at Melbourne this weekend. The deal includes live data being taken directly from the track on a …

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188BET becomes official sponsor of F1 Asia

Interregional Sports Group (ISG), the lead sponsorship agency for Formula 1 racing, has confirmed that 188BET has secured a five-season agreement to become the ‘Official Sponsor’ of F1 Asia events. The partnership sees the 188BET brand secure exclusive coverage across the Asian broadcast market during the F1 season, which in 2020 will featurie motorsport’s first Hanoi Vietnam Grand Prix on …

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Formula 1 confirms launch of Live ‘in race’ Odds with Sportradar and ISG

ISG

Alongside Sportradar and the Interregional Sports Group (ISG), Formula 1 has announced the launch of a Live ‘in race’ Odds offering that was first trialled as part of an exclusive partnership. The deal will see Sportradar benefiting from never before released historical F1 data, as it forms new Live Odds models set to be launched ahead of the 2020 season at the …

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Bookmakers set to cash in on ‘one of the best weekends of sport’

There is set to be a spike in wagered stakes across the betting industry, as a quartet of major sporting events hit UK screens on the weekend.  With the Wimbledon finals, Cricket World Cup Final, Newmarket Festival and Formula 1’s British Grand Prix (GP) all underway between Saturday and Sunday, bookmakers are estimating betting stakes to reach around £100m. Harry …

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‘Grid that Gives’… SportPesa backs Racing Point F1’s cancer care commitment

Kenyan betting group SportPesa has moved to strengthen its title sponsorship of Formula 1 racing team Racing Point, announcing the launch of new charity initiative ‘Grid that Gives’. The F1 charity initiative will be launched this weekend at the British F1 Grand Prix at Silverstone Circuit, raising funds for breast cancer sufferers in partnership with Racing Point charity partner ‘Breast …

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F1 rumours see Sportpesa partner with team Racing Point

Motorsport community RaceFans.net has reported that Kenyan betting group Sportpesa has secured a ‘landmark title sponsorship’ of Formula 1 team ‘Racing Point’ for the upcoming F1 2019 season (start date – 17 March). Undertaking its second full season in F1, the Racing Point team (formerly Force India) is backed by Canadian finance magnet Lawrence Stroll, who is reported to have …

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Chase Carey – Responsibility must drive F1 betting partnerships

Chase Carey, President & Executive Chairman of Formula 1, has personally backed the sport’s decision to align itself with sports betting. Updating stakeholders, Carey insists that F1 governance will monitor wagering activities and sanctioned bookmaker marketing, stating that betting on F1 will be undertaken in a ‘responsible manner’. “With betting obviously we have responsibilities that go with it,” Carey detailed to …

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